The nation's longest-running fundraiser launches at the Dallas Cowboys' Thanksgiving game, helping inspire giving for nearly 28 million people in need
ARLINGTON, Texas, Nov. 27, 2025 /PRNewswire/ -- The Salvation Army invites communities nationwide to give with joy as it officially launches its 135th Red Kettle Campaign today during the Dallas Cowboys vs. Kansas City Chiefs game on CBS at 3:30 p.m. CST. This year's Red Kettle Kickoff will feature a halftime performance by nine-time diamond-certified global superstar Post Malone, marking the start of a season dedicated to helping 28 million people through Salvation Army programs.
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