For many young women, prom is a cherished milestone   a night filled with excitement, dressing up in a beautiful gown and creating lasting memories. Yet for some, the cost of a dress can put the experience out of reach.

Pop Up Prom Shop, a heartwarming initiative created by Alexander City resident Laura Lacey, helps make prom accessible to every young woman by providing dresses, alterations and a supportive environment for students to find the perfect gown for their big night free of charge.