In 1957, Francois Boursin, a young cheesemaker in the Normandy area of northern France, mistakenly announced the launch of Boursin cheese infused with garlic. Although the public loved the idea, Francois had no recipe in the making. In order to meet the public’s desires, he created his original recipe inspired by fromage frais, a traditional party dish that incorporates garlic, fresh cream, soft cheese, herbs, salt and pepper.
It was in 1963 that Boursin garlic and fine herbs cheese was introduced to the world. It was served at gatherings throughout France and quickly became a household name. To spread the news of this delicious new cheese, Francois featured his cheese in a television advertisement depicting a gentleman who gets out of bed craving Boursin.
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