In it's complaint the Federal Trade Commission alleges that Amazon knowingly used these designs called 'dark patterns' to trick consumers into signing up for the $139-per-year Prime service during checkouts

In it's complaint the Federal Trade Commission alleges that Amazon knowingly used these designs called 'dark patterns' to trick consumers into signing up for the $139-per-year Prime service during checkouts

 Patrick T. Fallon

Amazon goes to trial on Monday in a US government lawsuit that accuses the e-commerce giant of using tricks to enroll millions of customers in its Prime subscription service and then making it nearly impossible to cancel.

The Federal Trade Commission's complaint, filed in June 2023, alleges that Amazon knowingly used designs known as "dark patterns" to trick consumers into signing up for the $139-per-year Prime service during checkouts.

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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