Photo Credit: Deposit Photos
Americans are increasingly turning to artificial intelligence to plan and book winter travel, reshaping how trips are researched, organized and experienced.
New U.S. insights from Visa’s Winter Sports Study show that as interest in ski vacations and cold-weather getaways grows, AI is becoming a central tool in travel planning. The shift comes as the Olympic and Paralympic Winter Games Milano Cortina 2026 approach, marking the first Winter Games where AI is widely used by consumers for research and trip planning.
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