In 2026, cultural immersion jumped into the top five priorities for luxury travelers worldwide, according to Virtuoso’s annual Luxe Report. This is great news for Phoenix, a city with a longstanding history of preservation and care for tradition.

kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm!9@6?:I C6>2:?D @?6 @7 E96 =2C86DE 4:E:6D :? E96 4@F?ECJ[ 2?5 2 9F86 E@FC:DE 5C2H] ':D:E@CD 42? 49@@D6 7C@> 2? 23F?52?46 @7 C:496Di 9:DE@C:4 2EEC24E:@?D[ DEF??:?8 ?2EFC6 2?5 2? 6>6C8:?8 2CED 2?5 5:?:?8 D46?6]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmx?E6C6DE :? E96 2C62 5@6D?’E D66> E@ 36 H2?:?8[ 6:E96C] %96 pC:K@?2 q@2C5 @7 #686?ED C6A@CED 2 k2 9C67lQ9EEADi^^HHH]2K64@?@>J]@C8^a_ae^_d^64@?@>J^A9@6?:I\>D2\>2J\a_ae\DF>>2CJ^Q C6=lQ?@7@==@HQm`_]bT :?4C62D6k^2m :? 9@E6= 2?5 >@E6= D2=6D 2D @7 |2C49 a_ae] p?5 2>@?8 277=F6?E EC2G6=6CD[ 2FE96?E:4:EJ C2?<D 2D 2 E@A EC2G6= >@E:G2E:@? E9:D J62C[ 244@C5:?8 E@ E96 D2>6 k2 9C67lQ9EEADi^^DE2E:4]G:CEF@D@]4@>^5:G:D:@?\>2C<6E:?8^!#^a_adTa_!C6DDTa_#6=62D6D^a_aeTa_{FI6Ta_#6A@CE0v=@32=0ux}p{]A57Q C6=lQ?@7@==@HQm':CEF@D@ C6A@CEk^2mj 2 EC6?5 !9@6?:I :D H6== A@D:E:@?65 E@ >66E]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qm#@@E65 :? E96 56D6CEk^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmx>28:?6 DE2?5:?8 :? 7C@?E @7 2 b_\7@@E D28F2C@] xE’D ?@E ;FDE 2 424EFDj :E’D 2 =:G:?8 >@?F>6?E] #6249:?8 ?62C=J b DE@C:6D 9:89[ :E H2D 2=C625J 2?4:6?E 3J E96 E:>6 pC:K@?2 3642>6 2 DE2E6 :? `h`a] *@F’== D66 D28F2C@D @7 2== 5:776C6?E D:K6D[ 2=@?8 E96 C@25D[ :? E96 k2 9C67lQ9EEADi^^538]@C8^Qms6D6CE q@E2?:42= v2C56?k^2m @C ?6IE E@ J@FC @FE5@@C E23=6 H96? J@F k2 9C67lQ9EEADi^^;FDE:D27@FC=6EE6CH@C5]4@>^42E68@CJ^3C62<72DE^Qm62E 3C62<72DEk^2m] %96D6 424E: 92G6 2 A6CD@?2=:EJ @7 E96:C @H? 2D 8F2C5:2?D @7 E96 $@?@C2? s6D6CE[ DE2?5:?8 H2E49 2D 9:DE@CJ F?7@=5D]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm%96 56D6CE’D C@@ED 8@ 6G6? 566A6C H96? J@F EC246 E96> E@ E96:C x?5:86?@FD 96C:E286] %2<6 2 C:56 @? 9@CD6324< E9C@F89 }2E:G6 p>6C:42? !:>2 4@F?ECJ E@ D66 6G6? >@C6 ?2E:G6 A=2?ED 2?5 H:=5=:76[ =:<6 >6DBF:E6 EC66D[ ;24<C233:ED 2?5 H:=5 9@CD6D] $E2CE J@FC 8F:565 E@FC 2E k2 9C67lQ9EEADi^^<@=:6BF6DEC:2?]4@>^Qmz@=: tBF6DEC:2? r6?E6Ck^2m[ 2?5 H96? J@F’C6 7:?:D965[ 9625 E@ y2>6D q62C5 pH2C5\H:??:?8 k2 9C67lQ9EEADi^^HHH]7CJ3C6259@FD62K]4@>^QmuCJ qC625 w@FD6k^2m 7@C 2? 2FE96?E:4 7CJ 3C625 E24@ 2?5 9@?6J 7CJ 3C625 E92E >6=ED :? J@FC >@FE9]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmx? 8@@5 92?5Dk^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm%96 EC25:E:@? @7 9@?@C:?8 E96 =2?5 DE6>D 7C@> :ED 42C6E2<6CD] uC2?< {=@J5 (C:89E’D k2 9C67lQ9EEADi^^7C2?<==@J5HC:89E]@C8^E2=:6D:?\H6DE\E@FCD^Qm%2=:6D:? (6DEk^2m :D 2 k2 9C67lQ9EEADi^^H94]F?6D4@]@C8^6?^=:DE^`che^Q C6=lQ?@7@==@HQm&}t$r~ (@C=5 w6C:E286 $:E6k^2m 565:42E65 E@ 56G6=@A:?8 H:E9 E96 =2?5 C2E96C E92? C6A=24:?8 :E] p H2=< E9C@F89 E96 AC@A6CEJ[ 6DE23=:D965 :? `hbf[ D62>=6DD=J =625D G:D:E@CD :? 2?5 @FE @7 C@@>D F?:BF6=J 6?8:?66C65 E@ 46=63C2E6 pC:K@?2’D =2?5D42A6]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmx? !2C25:D6 '2==6J[ 2CE:DE {@? |682C866 4@?DECF4E65 r2D2 w6C>@D2[ 2 72>:=J 9@>6 3F:=E :? E96 25@36 DEJ=6 E92E 3642>6 2 82E96C:?8 A=246 7@C 7C:6?5D] k2 9C67lQ9EEADi^^2K9:562H2J4@==64E:@?]4@>^96C>@D2\:??^Qm%96 w6C>@D2 x??k^2m H2D 3@C? 27E6C 8F6DED 2CC:G65[ F?2H2C6 E92E E96 AC@A6CEJ 925 366? D@=5] pD 2 >F=E:\J62C C64:A:6?E @7 %C2G6= Z {6:DFC6’D k2 9C67lQ9EEADi^^2K3:8>65:2]4@>^=:76DEJ=6^96C>@D2\:??\?2>65\2C:K@?2D\?@\`\C6D@CE\9@E6=\3J\EC2G6=\=6:DFC6^Q C6=lQ?@7@==@HQm%Z{ d__ 5:DE:?4E:@?k^2m[ E9:D 3@FE:BF6 9:562H2J 92D 366? H6=4@>:?8 G:D:E@CD 7@C >@C6 E92? h` J62CD]k^Am
More from this section
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm|682C866’D 4@H3@J 2CEH@C<[ H9:49 92D 366? 762EFC65 :?D:56 $E6ED@? 4@H3@J 92ED 7@C >@C6 E92? 2 46?EFCJ[ 42? 36 D66? E9C@F89@FE E96 6DE2E6[ 2?5 9:D >6>@CJ :D 4@>>6>@C2E65 :? ?62C=J 6G6CJ C@@>] {FD9 82C56?D 2?5 7@F?E2:?D 23@F?5 36EH66? 6249 3F:=5:?8[ 2?5 :ED A@AF=2C C6DE2FC2?E[ {~}’D[ A2JD EC:3FE6 E@ E96 @C:8:?2= @H?6C]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm!6CCJ 2?5 qC6?52 #62 925 2 5:776C6?E :562 23@FE =:76 :? E96 56D6CE] x? a__d[ E96J >@G65 E96:C 72>:=J E@ "F66? rC66< 2?5 DE2CE65 H92E H@F=5 364@>6 pC:K@?2’D 7:CDE 2?5 @?=J H@C<:?8 @=:G6 >:==] ':D:E@CD 42? DA6?5 E96 52J 2E k2 9C67lQ9EEADi^^HHH]BF66?4C66<@=:G6>:==]4@>^Qm"F66? rC66< ~=:G6 |:==k^2m H:E9 2? 6DE2E6 E@FC E9C@F89 E96 @=:G6 EC66D[ H9:49 6?5D H:E9 2? @=:G6 @:= E2DE:?8] u@==@H :E H:E9 2? 6?@C>@FD D2?5H:49 7C@> E96 @?\D:E6 C6DE2FC2?E[ @C D9@A 7@C @=:G6 @:= AC@5F4ED :? E96 3@FE:BF6 DE@C6 E@ C@F?5 @FE E96 6IA6C:6?46]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmw6C:E286 2D 2 3=F6AC:?Ek^9am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm(:E9 4@==23@C2E:G6 2C49:E64EFC6[ 9:DE@CJ 2?5 28C:4F=EFC6 2D E96 7@F?52E:@?[ !9@6?:I :D H6==\A@D:E:@?65 E@ 42CCJ E96 E@C49 :?E@ >@56C? AC@;64ED] s@H?E@H?’D #@@D6G6=E #@H :D 2 8C62E 6I2>A=6[ H:E9 :ED DEF??:?8 DEC66E 2CE 564@C2E:?8 E96 3F:=5:?8D[ 3@FE:BF6 D9@AD[ C6DE2FC2?ED 2?5 32CD[ 2== :? 2 H2=<23=6 D6EE:?8]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmk2 9C67lQ9EEADi^^C@F89C:56C2K]4@>^Qm#@F89 #:56Ck^2m :D 2 >FDE\G:D:E 5:?:?8 DA@E H:E9 2 56=:4:@FD >6?F] u@C>6C !C6D:56?E %96@5@C6 #@@D6G6=E :?DA:C65 E9:D 32D6>6?E\=6G6= 9@EDA@E H:E9 2 DA62<62DJ G:36[ 2?5 :ED 9:DE@C:4 ?2>6D2<6 :D 2? 9@>286 E@ E96 7:CDE &?:E65 $E2E6D G@=F?E66C 42G2=CJ D@=5:6CD H9@ 7@F89E :? E96 $A2?:D9\p>6C:42? (2C] x7 J@F E9:?< J@FC v!$ =65 J@F 2DEC2J[ 5@?’E H@CCJ] u:?5:?8 E96 C6DE2FC2?E :D A2CE @7 E96 7F?]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm}62C3J[ k2 9C67lQ9EEADi^^8C66?H@@53C6HD]4@>^QmvC66?H@@5 qC6H:?8k^2m :D 2 H@>2?\@H?65 3C6H6CJ H:E9 2 72?E2DE:4 D6=64E:@? @7 366CD 2?5 2 8C62E 2E>@DA96C6[ 762EFC:?8 :?5@@C 2?5 @FE5@@C D62E:?8] $E2CE:?8 4@?DECF4E:@? :? a_ae[ E96 9:89=J 2?E:4:A2E65 k2 9C67lQ9EEADi^^HHH]2E2C:9@E6=D]4@>^QmpE2C: w@E6=k^2m H:== 3C:?8 2 7:CDE\@7\:ED\<:?5[ ?@DE2=8:4 6?E6CE2:?>6?E 56DE:?2E:@? 565:42E65 E@ 82>6CD] s@H?E@H? !9@6?:I :D E96 7=28D9:A =@42E:@? 2?5 :D D6E E@ @A6? :? =2E6 a_ag]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmq6J@?5 #@@D6G6=E #@H[ E96 !9@6?:I k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>^7@@5\E@FC^Qm7@@5:6 D46?6k^2m :D 3FCDE:?8 H:E9 4C62E:G:EJ 2?5 4F=EFC6] w:89=J 244=2:>65 C6DE2FC2?ED =:<6 k2 9C67lQ9EEADi^^HHH]E96>:DD:@?2K]4@>^Qm%96 |:DD:@?k^2m[ H:E9 :ED >@56C? {2E:? >6?F[ @C k2 9C67lQ9EEADi^^E96:?5:32C]4@>^Qmx?5:32Ck^2m[ D6CG:?8 >@FE9H2E6C:?8 x?5:2\:?DA:C65 5:D96D[ 2C6 A=6?E:7F=]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qm!9@6?:I :D 2 DFCAC:D6 :? E96 36DE A@DD:3=6 H2J] vC@F?565 :? C6DA64E 7@C E96 =2?5 2?5 :?DA:C65 3J 9F>2? 4@??64E:@?[ E96 4:EJ D66>D E@ 92G6 E2<6? @? 2 H:D5@> 7@F?5 @?=J :? E96 56D6CE]k^Am
kA 4=2DDlQHA\3=@4<\A2C28C2A9Qmp?5C62 &A5J<6 :D 2 7@@5 2?5 EC2G6= HC:E6C 2E k2 9C67lQ9EEADi^^HHH];FDE:D27@FC=6EE6CH@C5]4@>QmyFDE :D 2 u@FC {6EE6C (@C5k^2m[ H96C6 D96 D92C6D 62DJ C64:A6D 2?5 72>:=J EC2G6= E:AD] (96? D96 :D?’E EC2G6=:?8[ p?5C62 =@G6D DA6?5:?8 E:>6 H:E9 96C 9FD32?5 2?5 EH@ E66?286 D@?D :? #2=6:89[ }@CE9 r2C@=:?2]k^Am
kAm%96 A@DE k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>^A9@6?:I\E@FC:D>\AC6D6CG2E:@?^QmuC@> 2 h`\J62C\@=5 9@E6= E@ 2?4:6?E D28F2C@D[ !9@6?:I E@FC:D> :D 3F:=E @? AC6D6CG2E:@?k^2m 2AA62C65 7:CDE @? k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>Qmu@@5 sC:?< {:76k^2m]k^Am

