Lego's recipe for success is to combine innovation with optimisation of production across six factories around the world

Lego's recipe for success is to combine innovation with optimisation of production across six factories around the world

Denmark's Lego, the world’s number one toy maker, on Tuesday posted record sales and profits for its 2025 financial year, marking a "fantastic" year, despite global tensions, Lego's CEO told AFP.

Last year, the group reported a 21 percent increase in net profit, reaching 16.7 billion kroner ($2.6 billion), the highest net profit the company's ever recorded. Its revenue jumped 12 percent to 83.5 billion kroner.

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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