NEW YORK, Dec. 16, 2025 /PRNewswire/ -- WHP Global, parent company of iconic Italian sports brand LOTTO, today announced a new licensing partnership with Pure Cotton Global Group to design, manufacture, and distribute a lifestyle apparel line across the U.S. and Canada. The debut capsule launches today on LOTTOSport.com, marking LOTTO's most significant North American fashion relaunch to date. 

NORTH BETHESDA, Md., Dec. 16, 2025 /PRNewswire/ -- With pickleball projected to be one of the top fitness trends of 2026, JOOLA is spotlighting its Vision Series as the ideal paddle line for new and improving players entering the sport during the peak holiday and New Year fitness season. The Vision Series delivers accessible performance technology, premium feel, and long-term durability—helping players skip low-quality starter paddles and begin their pickleball journey with equipment engineered for growth. Pickleball participation continues to rise nationwide, with nearly 20 million Americans playing in 2024 and more than 68,000 courts now available across the country.

On your way to the lake, stop in to Dadeville's newest grocery store on Highway 49.