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Hyundai Motor Company launches a global marketing campaign "Next Starts Now," rooted in its commitment to innovationHyundai brings robotics to the FIFA World Cup, deploying Boston Dynamics' Atlas® and Spot® to support tournament operations and enhance fan experiencesFootball star Son Heung‑min is named Hyundai brand ambassador, appearing alongside Boston Dynamics' Atlas in a new campaign spotThe partnership extends into local communities through youth football camps hosted in four U.S. cities