The first-of-its-kind partnership integrates performance nutrition and elevates the student-athlete dining experience
CHARLOTTE, N.C., March 10, 2026 /PRNewswire/ -- Chartwells Higher Education, a leader in contract foodservice management, and the University of Pittsburgh (Pitt) today announced a landmark campaign to advance Name, Image and Likeness (NIL) deals with individual college athletes, marking a significant industry-first for the foodservice sector.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^acdfbgh^r92CEH6==D0w:896C0t5F42E:@?0{@8@00`0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAms6G6=@A65 E9C@F89 2 566A DEC2E68:4 2==:2?46 36EH66? !:EEVD s6A2CE>6?E @7 pE9=6E:4D 2?5 r92CEH6==D[ E96 }x{ A:=@E :?E68C2E6D 42>AFD 5:?:?8 :?E@ E96 EC25:E:@?2= AC@>@E:@? @7 A6CD@?2= 3C2?5D 7@C 4@==686 2E9=6E6D] %96 4@==23@C2E:@? ?@E @?=J 4C62E6D @AA@CEF?:E:6D 7@C DEF56?E\2E9=6E6D 3FE 2=D@ D62>=6DD=J :?E68C2E6D 24E:G6 ?FEC:E:@? 2H2C6?6DD[ 56=:G6C:?8 2 9@=:DE:4[ A6C7@C>2?46\5C:G6? 5:?:?8 6IA6C:6?46 E@ E96 6?E:C6 42>AFD]k^Am
kAmQ%9:D 8C@F?53C62<:?8 A2CE?6CD9:A 36EH66? !:EE 2?5 r92CEH6==D w:896C t5F42E:@? D6ED 2 ?6H DE2?52C5 7@C 42>AFD 5:?:?8 3J 7F==J 6>3C24:?8 E96 }x{ =2?5D42A6[Q D2:5 tG2 (@;E2=6HD<:[ rt~ @7 r92CEH6==D w:896C t5F42E:@?] Q%@86E96C[ H6 2C6 ?@E ;FDE 7665:?8 2E9=6E6D[ 3FE :?G6DE:?8 :? E96:C A6CD@?2= DF446DD 2?5 56G6=@A>6?E] %9:D :D EC2?D7@C>2E:G6 7@C 3@E9 2E9=6E6D 2?5 E96 DEF56?E 3@5J[ H9@ 36?67:E 7C@> 2? 6=6G2E65 7@4FD @? H6==?6DD]Qk^Am
kAm%96 7@F?52E:@? @7 E96 42>A2:8? :D r92CEH6==DV Q!@H6C65 qJQ >6?F DA@?D@CD9:A AC@8C2>[ C646?E=J =2F?4965 2E !:EEVD #64C62E:@? 2?5 (6==?6DD r6?E6C] %9C@F89 E96 AC@8C2>[ 2E9=6E6D D6=64E DA64:7:4 A6C7@C>2?46\7@4FD65 5:?:?8 =@42E:@?D @C >6?F :E6>D E@ DA@?D@C[ H9:49 2C6 E96? =236=65 H:E9 E96 Q!@H6C65 qJQ :4@?] %9C66 2E9=6E6D 7C@> E96 H@>6?VD G@==6J32== E62> 2E !:EE H6C6 2>@?8 E96 7:CDE E@ A2CE:4:A2E6[ :?4=F5:?8 @?6 H9@ A6CD@?2=:K65 E96 6IA6C:6?46 3J 56D:8?:?8 96C @H? D:8?2EFC6 A@<6 3@H=]k^Am
kAm%96 42>A2:8? E:6D A6C7@C>2?46 ?FEC:E:@? 5:C64E=J E@ E96 DEF56?E >62= A=2? 6IA6C:6?46] %9C@F89 }x{ 42>A2:8?D[ DEF56?ED @? 42>AFD 42? 49@@D6 5:?:?8 @AE:@?D 9:89=:89E65 3J DEF56?E\2E9=6E6D E@ 7F6= E96:C 52JD H:E9 9:89\BF2=:EJ[ 7C6D9 >62= 49@:46D] %9:D }x{ :?:E:2E:G6 4@>A=6>6?ED r92CEH6==DV !6C7@C>2?46 r:C4=6 AC@8C2>[ 2 ?FEC:E:@? 2?5 65F42E:@? @776C:?8 2=C625J 2G2:=23=6 2E 42>AFD6D 24C@DD E96 4@F?ECJ[ 6?DFC:?8 2== DEF56?ED AC:@C:E:K:?8 H6==?6DD 92G6 2446DD E@ ?FEC:E:@FD >62=D]k^Am
kAm!:EEVD }x{ =2F?49 H:== 2=D@ :?4=F56 uF6= {:<6 2 r92>A:@? >62= A=2? 42>A2:8?D E92E D9@H42D6 9@H 2E9=6E6D 7F6= FA :? 5:?:?8 92==D[ 2D H6== 2D uF6=65 E@ (:? AC@>@E:@?2= 6G6?ED 2?5 AC:K6D E@ 6?4@FC286 DEF56?E 6?8286>6?E]k^Am
kAmQ%9:D 42>A2:8? 2?5 A2CE?6CD9:A 2C6 2 A6C764E 6I2>A=6 @7 9@H :??@G2E:@? :? 42>AFD D6CG:46D 42? 5:C64E=J 6?92?46 DEF56?E\2E9=6E6 H6=72C6[Q D2:5 sFDE:? vC2J[ %96 &?:G6CD:EJ @7 !:EED3FC89 s6AFEJ pE9=6E:4 s:C64E@C[ p5>:?:DEC2E:@?] Q(6 2C6 AC@F5 E@ 36 A:=@E:?8 E9:D }x{ AC@8C2>[ AC@G:5:?8 @FC DEF56?E\2E9=6E6D H:E9 2FE96?E:4[ >62?:?87F= @AA@CEF?:E:6D E92E AC:@C:E:K6 E96:C 962=E9 2?5 DF446DD H9:=6 2=D@ 4@??64E:?8 E96> H:E9 E96 C6DE @7 E96 DEF56?E 3@5J]Qk^Am
kAm%96 r92CEH6==D\!:EE }x{ >@56= D6CG6D 2D 2 =:G:?8 3=F6AC:?E 56D:8?65 E@ 6G@=G6 2=@?8D:56 E96 C2A:5=J 492?8:?8 4@==68:2E6 =2?5D42A6] s6G6=@A65 :? A2CE?6CD9:A H:E9 E96 F?:G6CD:EJ 2?5 2E9=6E:4D[ E96 :?:E:2E:G6 4C62E6D 2 D42=23=6 7C2>6H@C< E92E 6>A@H6CD DEF56?E 2E9=6E6D H9:=6 96=A:?8 :?DE:EFE:@?D C6:>28:?6 9@H 5:?:?8 42? DFAA@CE A6C7@C>2?46[ H6==\36:?8[ 2?5 E96 @G6C2== DEF56?E 6IA6C:6?46]k^Am
kAmkDEC@?8mp3@FE r92CEH6==D w:896C t5F42E:@? k^DEC@?8mk^Am
kAmr92CEH6==D :D E96 C64@8?:K65 =6256C :? 4@?EC24E 7@@5 D6CG:46 >2?286>6?E[ 9@DA:E2=:EJ[ 2?5 8F6DE D6CG:46 2E @G6C ba_ 4@==686D 2?5 F?:G6CD:E:6D :? E96 &?:E65 $E2E6D] r92CEH6==D :D C6\:?G6?E:?8 E96 @?\42>AFD 5:?:?8 6IA6C:6?46 3J :?G6DE:?8 :? 9:89\E649[ 7@@5\:?7FD65 D@4:2= DA246D E92E 3C:?8 DEF56?ED 2?5 A6@A=6 E@86E96C E@ AC@>@E6 >62?:?87F= C6=2E:@?D9:AD 2?5 :?E6C24E:@?D] %96 4@>A2?JVD 6I46==6?46 :? 4F=:?2CJ[ ?FEC:E:@?[ E649?@=@8J[ 2?5 DFDE2:?23:=:EJ 3C:?8D ECF=J F?:BF6 5:?:?8 6IA6C:6?46D E@ 6G6CJ 42>AFD]k^Am
kAm{62C? >@C6 23@FE 9@H r92CEH6==D :D 4C62E:?8 ;@J :? 42>AFD 5:?:?8 2?5 AC6A2C:?8 DEF56?ED 7@C DF446DD 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebfggd\`U2>Aj9lb_ag_bb_bgU2>AjFl9EEATbpTauTauHHH]492CEH6==D9:896C65]4@>TauU2>Aj2lHHH]r92CEH6==Dw:896Ct5]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]r92CEH6==Dw:896Ct5]4@>k^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebfggd\`U2>Aj9lbbfe`fc``gU2>AjFl9EEATbpTauTauHHH]5:?6@?42>AFD]4@>TauU2>Aj2lHHH]s:?6@?r2>AFD]4@>Q E2C86ElQ03=2?<Q 2C:2\:?G2=:5lQECF6Q C6=lQ?@7@==@HQmHHH]s:?6@?r2>AFD]4@>k^2m]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*_efbfU2>AjD5la_ae\_b\`_Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^492CEH6==D\9:896C\65F42E:@?\2?5\E96\F?:G6CD:EJ\@7\A:EED3FC89\6>A@H6C\DEF56?E\2E9=6E6D\H:E9\7:CDE\?:=\7@@5D6CG:46\42>A2:8?\b_af_hf`h]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^492CEH6==D\9:896C\65F42E:@?\2?5\E96\F?:G6CD:EJ\@7\A:EED3FC89\6>A@H6C\DEF56?E\2E9=6E6D\H:E9\7:CDE\?:=\7@@5D6CG:46\42>A2:8?\b_af_hf`h]9E>=k^2mk^Am
kAm$~&#rt r92CEH6==D w:896C t5F42E:@?k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*_efbfU2>Aj%C2?D>:DD:@?0x5la_ae_b`_``bb!#0}t($0&$!#00000}*_efbfU2>Ajs2E6x5la_ae_b`_Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
