Combined company brings proprietary computer vision and senior marketing expertise to sponsorship measurement and strategy
AUSTIN, Texas, June 23, 2026 /PRNewswire/ -- Game Theory, a sponsorship intelligence company, today announced its launch alongside the acquisition of MVP Index, the industry-leading sponsorship measurement platform. The company brings to market a distinctive model: combining patented measurement technology with hands-on strategic advisory, transforming sponsorship from a subjective exercise into a quantifiable business outcome.
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