Combined company brings proprietary computer vision and senior marketing expertise to sponsorship measurement and strategy

AUSTIN, Texas, June 23, 2026 /PRNewswire/ -- Game Theory, a sponsorship intelligence company, today announced its launch alongside the acquisition of MVP Index, the industry-leading sponsorship measurement platform. The company brings to market a distinctive model: combining patented measurement technology with hands-on strategic advisory, transforming sponsorship from a subjective exercise into a quantifiable business outcome.

Originally published on the BLOX Digital Content Exchange.