Team USA athletes join Hershey's in the first chapter of the brand's new creative platform – Hershey's. It's Your Happy Place.
HERSHEY, Pa., Jan. 21, 2026 /PRNewswire/ -- During the Olympic and Paralympic Winter Games Milano Cortina 2026, the Hershey's brand will celebrate happiness as the real gold, through its new creative campaign, Hershey's. It's Your Happy Place. The platform features five U.S. Olympic and Paralympic athletes, sharing their stories of finding happiness, beyond the podium. Turning happiness into a keepsake, Hershey's will also introduce limited-edition chocolate medals, as happiness deserves a medal.
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