Leading up to Super Bowl LX, Smirnoff continues the momentum of 'We Do Game Days' with culture-forward moments in San Francisco and the final limited-edition fashion drop from its season-long designer series
NEW YORK, Jan. 21, 2026 /PRNewswire/ -- As Super Bowl LX approaches, Smirnoff, an Official Vodka Sponsor of the NFL, is bringing its We Do Game Days platform to San Francisco with a slate of fashion and culture-driven moments that reflect how the next generation of fans experience game days beyond the stadium.
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