Continuing a ritual for those who experience a tough loss and a way to refresh the fandom experience and enjoy the postseason stress-free
CLERMONT, Ky., Jan. 22, 2026 /PRNewswire/ -- Jim Beam, the world's number one bourbon, returns this football postseason to remind fans again that while not every season ends in a championship, in the face of defeat there is still something to celebrate. In partnership with comedian, actor, and lifelong football fan Kenan Thompson, the brand introduces the 'Jim Beam & Lemonade Kit' – a curated collection of essentials that invites losing football fans to turn their team's lemons into a Jim Beam & Lemonade.
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