The It's a Penalty Super Bowl LX Campaign uses sport as a platform to educate and empower the public with the tools needed to combat human trafficking

SAN FRANCISCO BAY AREA, Calif., Jan. 28, 2026 /PRNewswire/ -- Today, It's a Penalty launched its 23rd global campaign in the lead-up to Super Bowl LX, focusing on preventing human trafficking and raising awareness about its devastating impact. With a coalition of high-profile ambassadors, global organizations, and local partners, this campaign harnesses the platform of one of the world's largest sporting events to shine a spotlight on the pervasive issue of human trafficking.

Originally published on the BLOX Digital Content Exchange.