BOSTON, Feb. 5, 2026 /PRNewswire/ -- Ahead of Bad Bunny's upcoming appearance as the halftime performer at Super Bowl LX, Emerson College Polling conducted two polls with questions on the artist and his work, with results highlighting the popularity of Bad Bunny's music on key audiences, such as Gen Z, and his music's broader impact on issues of major concern to Puerto Rico residents, including gentrification and gender-based violence.
According to a new January national poll conducted by Emerson College Polling, voters under the age of 30 are most excited about Bad Bunny's upcoming Super Bowl halftime performance at 63%. Additionally, a majority of Black (52%) and Hispanic (50%) voters are excited about the show. This compares to 31% of white voters who share the excitement.
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