New sports marketing intelligence solution unifies fan data across media, commerce, and consumer engagement
PARIS, June 23, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the launch of Acxiom Fan Graph, a new sports marketing intelligence solution anchored by Real ID™. The platform unifies data signals across media, commerce, attendance, purchases, participation, and consumer identity into a privacy-compliant view of fandom, giving brands the competitive insight they need to connect with sports audiences.
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