An ultra-premium sotol made from 100% Dasylirion debuts as industry buzz builds around sotol as the next major Mexican spirit after tequila and mezcal.
SAN FRANCISCO, Feb. 4, 2026 /PRNewswire/ -- Sotol Romo, an ultra-premium Mexican spirit made from 100% Dasylirion (sotol), will make its global launch during Super Bowl Week in San Francisco, introducing what experts describe as the third pillar of Mexican spirits: tequila, mezcal, and sotol.
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