Taco Bell debuts L.O.C.O.S., a first-of-its-kind for the brand global platform showing up for fans in culture’s biggest moments, no matter who they’re rooting for and no matter the outcome.

Taco Bell debuts L.O.C.O.S., a first-of-its-kind for the brand global platform showing up for fans in culture’s biggest moments, no matter who they’re rooting for and no matter the outcome.

Debuting during this summer's biggest sports stage, L.O.C.O.S. (Loss Or Celebration Outcome Support) rewards fans with tacos when they need them most, turning culture's biggest wins and losses into a global emotional support taco program.

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Originally published on the BLOX Digital Content Exchange.