TCL Edelweiss Land launches at Milan Central Station, showcasing innovation in the heart of the city
MILAN, Feb. 6, 2026 /PRNewswire/ -- TCL, a leading global technology company and a Worldwide Olympic and Paralympic Partner, celebrated the opening of the Olympic Winter Games Milano Cortina 2026 with the launch of its "It's Your Greatness" campaign and the inauguration of its creative showcase, TCL Edelweiss Land, at the Piazza Duca d'Aosta in front of Milan Central Station. Key guests attended the opening on 5 February, including Kirsty Coventry, President of the International Olympic Committee, Kevin Wang, CEO, TCL Technology, and Dr. Yan, CTO of TCL Technology and CTO of TCL CSOT.
kAm%96 :?:E:2E:G6 4@>6D 2E 2 E:>6 H96? E649?@=@8J A2CE?6CD 2C6 364@>:?8 :?4C62D:?8=J :>A@CE2?E E@ 8=@32= DA@CE:?8 6G6?ED[ H:E9 3C2?5D A=2J:?8 2 >@C6 :?E68C2= C@=6 :? E96 :?7C2DECF4EFC6 369:?5 9@H E96 ~=J>A:4 v2>6D 2C6 56=:G6C65 2?5 6IA6C:6?465]k^Am
kAm%r{ 7:C>=J 36=:6G6D :? E96 A@H6C @7 DA@CE E@ :?DA:C6 2?5 F?:E6 A6@A=6 24C@DD 4F=EFC6D 2?5 86?6C2E:@?D] pD E96 H@C=5 ;@:?D E@86E96C E@ H6=4@>6 E96 ~=J>A:4 (:?E6C v2>6D[ %r{VD QxEVD *@FC vC62E?6DDQ 42>A2:8? H:== 6?4@FC286 A6@A=6 E@ 7:?5 E96:C @H? 6I46==6?46—:? EF?6 H:E9 E96 6G6?EVD @77:4:2= E96>6 @7 Qx%VD J@FC G:36]Q %9C@F89@FE E96 6G6?E[ %r{ E649?@=@8J H:== EC2?D7@C> 9@H 72?D 6?;@J E96 6G6?E[ AC@G:56 4@>7@CE 2?5 4@??64E:@? D@ 2E9=6E6D 42? A6C7@C> 2E E96:C 36DE[ 2?5 6?8286 G:6H6CD 2?5 4@>>F?:E:6D 2C@F?5 E96 H@C=5 E@ x?DA:C6 vC62E?6DD]k^Am
kAm%r{ H:== 96=A >:==:@?D @7 72?D E@ 6?;@J E96 ~=J>A:4 (:?E6C v2>6D @?\D:E6 2?5 H@C=5H:56 3J AC@G:5:?8 %'D[ 5:8:E2= D:8?286[ 2?5 E649?:42= 2DD:DE2?46 E@ E96 ~=J>A:4 qC@2542DE:?8 $6CG:46D W~q$X D@ E92E >65:2 2E E96 x?E6C?2E:@?2= qC@2542DE:?8 r6?EC6 42? 3C:?8 |:=2?@ r@CE:?2 a_ae E@ 8=@32= 2F5:6?46D] %r{VD VD4C66? F?:G6CD6V 2?5 @E96C :??@G2E:@?D DF49 2D px\6?23=65 2:C 4@?5:E:@?6CD H:== 2=D@ 36 762EFC65 :? 2 %r{ DA246 2E E96 |:=2?@ ~=J>A:4 ':==286[ D9@H:?8 9@H E649?@=@8J 8:G6D 72?D >@C6 49@:46 E92? 6G6C :? 9@H E96J 6?;@J E96 ~=J>A:4 (:?E6C v2>6D]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CdhfgQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^agggdea^:>2860h`bhfc0aah_eh_g]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%r{ :D 2=D@ 96=A:?8 E@ 6?DFC6 2E9=6E6D A2CE:4:A2E:?8 :? E96 ~=J>A:4 (:?E6C v2>6D 2C6 C625J 7@C 24E:@?] pD E96J D6EE=6 :?[ %r{VD ?6IE\86?6C2E:@? 9@>6 2AA=:2?46D DF49 2D D>2CE H2D9:?8 >249:?6D 2?5 5CJ6CD 2C6 96=A:?8 E96> E@ 6?;@J 2 ?6H =6G6= @7 4@>7@CE 2E E96 p?E6CD6=G2 2?5 {:G:8?@ ~=J>A:4 ':==286D[ H9:=6 %r{ %'D 96=A E96> C6=2I 2?5 F?H:?5] %r{ :D 2=D@ DFAA@CE:?8 E96 QpE9=6E6 |@>6?EQ[ AC@G:5:?8 E96 5:DA=2J E649?@=@8J E92E H:== 4@??64E 2E9=6E6D H:E9 E96:C =@G65 @?6D 7@C >@>6?ED @7 46=63C2E:@? :>>65:2E6=J 27E6C 6249 6G6?E]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56ChhbcQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^agggdeb^`]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%96 :562 369:?5 QxEVD *@FC vC62E?6DDQ C67=64ED %r{VD 4@>>:E>6?E E@ 6I46==6?46[ :? 4=@D6 2=:8?>6?E H:E9 E96 ~=J>A:4 G2=F6D] *62CD @7 AC24E:46 2?5 >@?E9D @7 :?E6?D6 EC2:?:?8 3J 9F?5C65D @7 2E9=6E6D 4F=>:?2E6 :? ~=J>A:4 6G6?ED @G6C E96 ?6IE EH@ H66<D H96C6 @FEDE2?5:?8 A2DD:@? 2?5 565:42E:@? H:== :?DA:C6 E96 H@C=5] %96D6 :?4=F56 E96 =:<6D @7 ~=J>A:4 492>A:@? 2?5 7C66DEJ=6 D<:6C t:=66? vF[ C:D:?8 :46 9@4<6J DE2C y24< wF896D 2?5 D=2=@> DA64:2=:DE p=6I ':?2EK6C[ DFAA@CE65 3J %r{ 2D A2CE @7 %62> %r{VD `d 2E9=6E6D 7C@> g 4@F?EC:6D A2CE:4:A2E:?8 :? E96 ~=J>A:4 (:?E6C v2>6D 2?5 !2C2=J>A:4 (:?E6C v2>6D]k^Am
kAmx? 9:D C6>2C<D 2E E96 @A6?:?8 @7 %r{ t56=H6:DD {2?5[ z6G:? (2?8[ rt~[ %r{ %649?@=@8J D2:5 Q%r{VD =2E6DE :??@G2E:@?D 2C6 A=2J:?8 2 <6J C@=6 :? E96 ~=J>A:4 (:?E6C v2>6D] %@52J :D 2 >:=6DE@?6 :? %r{VD 7:CDE J62C 2D 2 (@C=5H:56 ~=J>A:4 !2CE?6C[ 2 4@==23@C2E:@? 3@C? 7C@> D92C65 G2=F6D @7 :??@G2E:@? 2?5 6I46==6?46] %r{ 92D 2=H2JD 36=:6G65 :? E96 A@H6C @7 DA@CE E@ 3C:?8 A6@A=6 E@86E96C 24C@DD 4F=EFC6D 2?5 86?6C2E:@?D[ 2?5 E9:D :D ;FDE E96 368:??:?8]Qk^Am
kAmkDEC@?8m%r{ t56=H6:DD {2?5 $9@H42D6D rFEE:?8\t586 x??@G2E:@?k^DEC@?8mk^Am
kAm%r{ t56=H6:DD {2?5 6IE6?5D E96 46=63C2E:@? @7 8C62E?6DD[ CF??:?8 7C@> d\aa u63CF2CJ :? E96 !:2KK2 sF42 5Vp@DE2 :? 7C@?E @7 |:=2? r6?EC2= $E2E:@?] $A2??:?8 @G6C d__ DBF2C6 >6E6CD[ G:D:E@CD 42? 86E 92?5D\@? H:E9 %r{VD =2E6DE :??@G2E:@?D[ D92C6 A9@E@\H@CE9J >@>6?ED 2?5 :?DA:C6 E96>D6=G6D[ E96:C 7C:6?5D 2?5 E96:C 4@>>F?:EJ E@ 4C62E6 E96 6IEC2@C5:?2CJ] s6D:8?65 2C@F?5 6?G:C@?>6?E2==J 7C:6?5=J AC:?4:A=6D 2?5 5C:G6? 3J 4C62E:G:EJ[ E96 D9@H42D6VD 56D:8? C67=64ED %r{VD 4@>>:E>6?E E@ DFDE2:?23:=:EJ 2?5 E@ :??@G2E:@?]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56Cbh_gQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^agggdec^a]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm$A62<:?8 2E E96 6G6?E[ z:CDEJ r@G6?ECJ[ !C6D:56?E @7 E96 x?E6C?2E:@?2= ~=J>A:4 r@>>:EE66[ D2:5 Q(96? x E9:?< @7 %r{ 2D 2 %~! !2CE?6C[ H92E DE2?5D @FE :D 9@H 8=@32= E96J 2C6] %96:C C6249 96=AD E@ DAC625 E96 >28:4 @7 E96 ~=J>A:4 (:?E6C v2>6D E@ 4@>>F?:E:6D 6G6CJH96C6] %r{ :D 2=D@ 2 E649?@=@8J =6256C[ 3FE :EVD ?@E ;FDE 23@FE E649?@=@8J] %r{ D92C6D @FC G2=F6D – :?DA:C:?8 8C62E?6DD[ 4@??64E:?8 A6@A=6[ 2?5 3C:?8:?8 E96 ~=J>A:4 v2>6D 4=@D6C E@ 6G6CJ@?6] xV> G6CJ 6I4:E65 23@FE E96 7FEFC6 @7 @FC A2CE?6CD9:A 2?5 %r{ H:== A=2J 2 =625:?8 C@=6 :? D92A:?8 9@H E96 H@C=5 6IA6C:6?46D E96 ~=J>A:4 v2>6D]Qk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56Cda``QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^agggded^b]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%r{ t56=H6:DD {2?5 :D @A6? 52:=J 7C@> `_ 2]>] E@ `_ A]>][ H:E9 5:DE:?4E:G6 K@?6D 762EFC:?8 %r{VD =2E6DE AC@5F4ED[ :?4=F5:?8 E96 =2E6DE 5:DA=2J E649?@=@8J 56G6=@A65 3J %r{ r$~%] ':D:E@CD 42? 2=D@ D66 D>2CE 9@>6 2AA=:2?46D 2?5 %r{ #2J}6@ p# 8=2DD6D E92E D9@H42D6 E96 =2E6DE :? 2F8>6?E65\C62=:EJ E649?@=@8J]k^Am
kAm%@ 7FCE96C 2>A=:7J E96 6?6C8J 2?5 6I4:E6>6?E 2C@F?5 E96 ~=J>A:4 (:?E6C v2>6D[ %r{ 92D 2=D@ 4@==23@C2E65 H:E9 E96 ~=J>A:4 |FD6F> E@ 3C:?8 2 G:3C2?E >FC2= E@ E96 962CE @7 |:=2? 2E r@CD@ 5: !@CE2 #@>2?2 ```] %96 56D:8? H2D 56G6=@A65 3J +6:?2 #2D9:5[ 2 A2:?E6C 2?5 ~=J>A:2? H9@ C6AC6D6?E65 y@C52? :? E23=6 E6??:D :? pE96?D a__c 2?5 q6:;:?8 a__g[ 2?5 H9@ H2D D6=64E65 7@C E96 AC@;64E E9C@F89 E96 ~=J>A:2? pCE:DED !C@8C2>>6 @7 E96 ~=J>A:4 |FD6F>] %96 :?DA:C2E:@? 42>6 7C@> 96C 49:=59@@5 >6>@C:6D @7 H2E49:?8 E96 ~=J>A:4 (:?E6C v2>6D @? E6=6G:D:@?[ H9:49 DA2C<65 96C 5C62>D 23@FE E96 ~=J>A:4 v2>6D] w6C G:D:@? H2D E96? 3C@F89E E@ =:76 3J >FC2= 2CE:DE qF3=68F>] %96 C6DF=E :D 2 =:G6=J EC:3FE6 E@ E96 4F=EFC2= 96C:E286 @7 E96 ~=J>A:4 v2>6D[ 46=63C2E:?8 9@H 4@F?E=6DD 49:=5C6? 2C@F?5 E96 H@C=5 7:CDE 5:D4@G6C E96 ~=J>A:4 DA:C:E E9C@F89 2 D4C66? E92E @A6?D 2 H:?5@H @?E@ E96:C 7FEFC6 2>3:E:@?D]k^Am
kAmkDEC@?8mp3@FE %r{k^DEC@?8mk^Am
kAmu@F?565 :? `hg`[ %r{—D9@CE 7@C Q%96 rC62E:G6 {:76Q—6>3@5:6D 4C62E:G:EJ :? 6G6CJ 2DA64E @7 =:76] pD 2 =625:?8 E649?@=@8J 4@>A2?J[ %r{ :D 565:42E65 E@ 56=:G6C:?8 :??@G2E:G6 D@=FE:@?D—:?4=F5:?8 %'D[ 2F5:@ AC@5F4ED[ D>2CE 9@>6 56G:46D[ 5:DA=2J E649?@=@8:6D[ 2?5 4=62? 6?6C8J—E92E 6?92?46 4FDE@>6C 6IA6C:6?46D E9C@F89 %r{ x?5FDEC:6D 2?5 %r{ %649?@=@8J]k^Am
kAmpD @7 ?@H[ H:E9 cf #U2>Ajs 46?E6CD 2?5 bh >2?F724EFC:?8 32D6D 8=@32==J[ %r{ @A6C2E6D :? @G6C `e_ 4@F?EC:6D 2?5 C68:@?D[ 46>6?E:?8 :ED A@D:E:@? 2D 2 8=@32==J 4@>A6E:E:G6 D>2CE E649?@=@8J 3C2?5] %@ 7FCE96C :?DA:C6 8C62E?6DD[ %r{ 92D 364@>6 2? @77:4:2= (@C=5H:56 ~=J>A:4 2?5 !2C2=J>A:4 !2CE?6C :? E96 w@>6 pF5:@G:DF2= tBF:A>6?E 2?5 w@>6 pAA=:2?46D 42E68@CJ]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C_QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^afcgeha^!:4EFC6`00`0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lwzgaccdU2>AjD5la_ae\_a\_eQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^E4=\6=6G2E6D\@=J>A:4\H:?E6C\82>6D\7@C\72?D\2?5\2E9=6E6D\2E\>:=2?@\4@CE:?2\a_ae\6>A@H6C:?8\2F5:6?46D\H@C=5H:56\H:E9\G:D:@?\@7\:ED\J@FC\8C62E?6DD\b_aeg``bb]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^E4=\6=6G2E6D\@=J>A:4\H:?E6C\82>6D\7@C\72?D\2?5\2E9=6E6D\2E\>:=2?@\4@CE:?2\a_ae\6>A@H6C:?8\2F5:6?46D\H@C=5H:56\H:E9\G:D:@?\@7\:ED\J@FC\8C62E?6DD\b_aeg``bb]9E>=k^2mk^Am
kAm$~&#rt %r{k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lwzgaccdU2>Aj%C2?D>:DD:@?0x5la_ae_a_e_adf!#0}t($0&$!#00000wzgaccdU2>Ajs2E6x5la_ae_a_eQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am





