Partnership Marks Tree Hut's First Move Into Collegiate Athletics
- Popular body care brand Tree Hut is entering collegiate sports through a new multi-year sponsorship with the University of Connecticut women's basketball program.
- The partnership will feature original co-branded content shared across Tree Hut's social platforms and the UConn women's basketball team's official social channels throughout the 2025–2026 season.
- The collaboration was driven by genuine player affinity, with several members of the team already longtime fans of Tree Hut — uniting two No. 1 brands through shared values of bold energy, team spirit and unapologetic self-expression.
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