 —Report Examines the Viewing Behaviors that Fueled Audience Growth in 2025 Season—Â
NEW YORK, Feb. 4, 2026 /PRNewswire/ -- The 2025 NFL season reinforced primetime football as one of Premium Video's most powerful environments, delivering massive viewership, real-time engagement and high-impact audiences across streaming and linear TV. That backdrop frames the analysis in VAB's new report, What's the Spread? Examining Key Stats on Audience Growth From the 2025 NFL Season.
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