Fourth STUDIO modality strengthens VASA's position as the leader in boutique-style fitness within the HVLP category
GREENWOOD VILLAGE, Colo., May 26, 2026 /PRNewswire/ -- VASA Fitness, a leading high-value, low-price (HVLP) fitness brand redefining the modern gym experience, today announced the launch of STUDIO Pilates, a new reformer-based training concept and the fourth modality in its growing suite of STUDIO products.
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