World Playground Revolutionizes Travel Booking by Prioritizing People Over Profit
LOS ANGELES, May 27, 2026 /PRNewswire/ -- Former NHL star Brooks Laich and co-founder Jeff Shafar, announced today the launch of World Playground, a groundbreaking online travel booking platform built on the simple yet radical brand promise to "make the unforgettable more affordable." World Playground launches as the only platform bringing true wholesale hotel pricing and industry-level rates on cruises and travel insurance directly to consumers.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahggb`d^(@C=50!=2J8C@F?50y6770qC@@<D]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%C25:E:@?2= @?=:?6 EC2G6= 286?4:6D 92G6 DA6?E 564256D :?7=2E:?8 E96 4@DE @7 EC2G6= E9C@F89 25565 4@>>:DD:@?D 2?5 >2C<FAD] (@C=5 !=2J8C@F?5 5:DCFAED E92E 3FD:?6DD >@56= 3J @776C:?8 E96 D2>6 F?\:?7=2E65 :?D:56C C2E6D C6D6CG65 7@C :?5FDECJ AC@76DD:@?2=D[ >2<:?8 8=@32= EC2G6= >@C6 277@C523=6] $:?46 :ED 563FE[ (@C=5 !=2J8C@F?5 92D D2G65 4@?DF>6CD 2? 2G6C286 @7 `g A6C46?E A6C 3@@<:?8 4@>A2C65 E@ 4@>A6E:E@C D:E6D]k^Am
kAm{2:49VD G:D:@? 7@C (@C=5 !=2J8C@F?5 :D C@@E65 :? 2 =:76E:>6 @7 8=@32= 6IA=@C2E:@?[ 7C@> 9:D }w{ 42C66C E@ J62CD DA6?E 25G6?EFC:?8 2C@F?5 E96 H@C=5] (96E96C 4=:>3:?8 |E] z:=:>2?;2C@ :? %2?K2?:2 @C DH:>>:?8 H:E9 H92=6D :? %@?82[ 96VD D66? 7:CDE92?5 9@H EC2?D7@C>2E:G6 EC2G6= 42? 36[ 2?5 9@H 4@DE 2?5 9:556? >2C<FAD @7E6? <66A A6@A=6 7C@> 6IA6C:6?4:?8 :E] (@C=5 !=2J8C@F?5 :D 9:D 2?DH6Ci 2 A=2E7@C> 3F:=E E@ 56>@4C2E:K6 EC2G6= 2?5 6>A@H6C >@C6 A6@A=6 E@ 4C62E6 >62?:?87F= >6>@C:6D H:E9@FE 7:?2?4:2= 32CC:6CD]k^Am
kAmQxVG6 366? 7@CEF?2E6 E@ EC2G6= E96 H@C=5 2?5 5@ E9:?8D >@DE A6@A=6 @?=J 5C62> 23@FE[ 7C@> A=2J:?8 9@4<6J 2== 24C@DD }@CE9 p>6C:42 E@ 6IA=@C:?8 2== 24C@DD p7C:42[Q D2:5 {2:49[ u@F?56C @7 (@C=5 !=2J8C@F?5] Q%9@D6 6IA6C:6?46D 2?5 E96 >6>@C:6D xVG6 4C62E65 2=@?8 E96 H2J 92G6 3C@F89E D@ >F49 ;@J 2?5 >62?:?8 E@ >J =:76] x 7@F?565 (@C=5 !=2J8C@F?5 3642FD6 x H2?E 6G6CJ@?6 E@ 36 23=6 E@ 92G6 E96 D2>6 @AA@CEF?:EJ E@ 4C62E6 >6>@C:6D] (@C=5 !=2J8C@F?5 :D 23@FE >2<:?8 E96 H@C=5 >@C6 277@C523=6 2?5 2446DD:3=6 7@C 2==]Qk^Am
kAmqJ 4@>3:?:?8 E96 :?5FDECJVD =@H6DE 2G2:=23=6 AC:46D H:E9 2 G:DF2==J :>>6CD:G6[ :?EF:E:G6 A=2E7@C>[ (@C=5 !=2J8C@F?5 :D C6G@=FE:@?:K:?8 9@H 4@?DF>6CD 5:D4@G6C 2?5 3@@< EC2G6=] |@C6 E92? 2 3@@<:?8 D:E6[ :E :D 2 >@G6>6?E 56D:8?65 E@ :?DA:C6 25G6?EFC6[ 6IA2?5 2446DD E@ 6IEC2@C5:?2CJ 6IA6C:6?46D[ 2?5 3C:?8 E96 F?7@C86EE23=6 H:E9:? C6249]k^Am
kAm':D:E (@C=5 !=2J8C@F?5[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcehf`c`\`U2>Aj9lagcfhhh`cfU2>AjFl9EEADTbpTauTauH@C=5A=2J8C@F?5]4@TauU2>Aj2l9EEADTbpTauTauH@C=5A=2J8C@F?5]4@TauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^H@C=5A=2J8C@F?5]4@^k^2mk^Am
kAmkDEC@?8mp3@FE (@C=5 !=2J8C@F?5k^DEC@?8mk^Am
kAm(@C=5 !=2J8C@F?5 :D 2 EC2G6= 3@@<:?8 A=2E7@C> 7@F?565 3J 7@C>6C }w{ A=2J6C qC@@<D {2:49 2?5 y677 $9272C[ 3F:=E E@ >2<6 EC2G6= >@C6 277@C523=6 E9C@F89 EC2?DA2C6?E AC:4:?8 2?5 ?@ 9:556? >2C<FAD] &?=:<6 EC25:E:@?2= EC2G6= D:E6D[ (@C=5 !=2J8C@F?5 @776CD 4FDE@>6CD 2446DD E@ ECF6 ?6E C2E6D @? 9@E6=D 2?5 C6EFC?D :?5FDECJ DE2?52C5 4@>>:DD:@?D @? 4CF:D6D 2?5 EC2G6= :?DFC2?46 2D %C2G6= rC65:ED] qF:=E 2C@F?5 E96 AC@>:D6 @7 Q|2<:?8 E96 &?7@C86EE23=6 |@C6 p77@C523=6[Q E96 A=2E7@C> 4@>3:?6D 6I46AE:@?2= G2=F6 H:E9 2 D62>=6DD 3@@<:?8 6IA6C:6?46[ 96=A:?8 >@C6 A6@A=6 EC2G6=[ 6IA=@C6[ 2?5 4C62E6 F?7@C86EE23=6 >6>@C:6D]k^Am
kAmkDEC@?8mp3@FE qC@@<D {2:49k^DEC@?8mk^Am
kAmqC@@<D {2:49 :D 2 C6E:C65 r2?25:2? }w{ A=2J6C 2?5 6?EC6AC6?6FC] sFC:?8 9:D 9@4<6J 42C66C[ 96 A=2J65 ffe 82>6D 7@C E96 (2D9:?8E@? r2A:E2=D[ %@C@?E@ |2A=6 {627D[ {@D p?86=6D z:?8D[ 2?5 ~EE2H2 $6?2E@CD[ 2?5 H2D <?@H? 7@C 9:D 565:42E:@? 2?5 =6256CD9:A[ @? 2?5 @77 E96 :46] p7E6C C6E:C:?8 7C@> 9@4<6J[ 96 >@G65 :?E@ 3FD:?6DD 2?5 7@F?565 (@C=5 !=2J8C@F?5[ 2 EC2G6= 3@@<:?8 A=2E7@C> 7@4FD65 @? @776C:?8 9@E6=D[ 4CF:D6D[ 2?5 EC2G6= :?DFC2?46 2E EC2?DA2C6?E[ F?\:?7=2E65 AC:46D H:E9 2 D62>=6DD 3@@<:?8 6IA6C:6?46] %9C@F89 (@C=5 !=2J8C@F?5[ 96 4@?E:?F6D E@ 3C:?8 E96 D2>6 A2DD:@?[ 4@?G:4E:@?[ 2?5 G:D:@? E92E 567:?65 9:D 42C66C :? AC@76DD:@?2= DA@CED]k^Am
kAmkDEC@?8mp3@FE y677 $9272Ck^DEC@?8mk^Am
kAmy677 $9272C :D 2 >2C<6E:?8 6?EC6AC6?6FC 2?5 4@\7@F?56C @7 (@C=5 !=2J8C@F?5] x? a_`a[ 96 7@F?565 w:AA@ q62C |65:2[ 2 5:8:E2= >2C<6E:?8 286?4J DA64:2=:K:?8 :? 4@?E6?E DEC2E68J[ A2:5 25G6CE:D:?8[ 2?5 H63D:E6 56D:8?[ H96C6 96 DA6?E >@C6 E92? 2 564256 96=A:?8 3C2?5D 24C@DD 962=E942C6[ DA@CED[ 2?5 9@DA:E2=:EJ 8C@H E96:C @?=:?6 AC6D6?46 E9C@F89 A6C7@C>2?46\5C:G6? >2C<6E:?8 2?5 5:8:E2= DEC2E68J] %@52J[ 2D r~~ @7 (@C=5 !=2J8C@F?5[ 96 3C:?8D E92E D2>6 92?5D\@?[ 3F:=56C >6?E2=:EJ E@ E96 EC2G6= :?5FDECJ[ 96=A:?8 4C62E6 2 A=2E7@C> E92E 8:G6D EC2G6=6CD 2446DD E@ 9@E6=D[ 4CF:D6D[ 2?5 EC2G6= :?DFC2?46 2E F?\:?7=2E65 AC:46D E9C@F89 2 D62>=6DD 3@@<:?8 6IA6C:6?46]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l{pegdbdU2>AjD5la_ae\_d\afQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^H@C=5\A=2J8C@F?5\7@F?565\3J\7@C>6C\?9=\DE2C\3C@@<D\=2:49\:D\D92<:?8\FA\EC2G6=\3@@<:?8\H:E9\5:C64E\2446DD\E@\H9@=6D2=6\AC:46D\b_afgad_c]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^H@C=5\A=2J8C@F?5\7@F?565\3J\7@C>6C\?9=\DE2C\3C@@<D\=2:49\:D\D92<:?8\FA\EC2G6=\3@@<:?8\H:E9\5:C64E\2446DD\E@\H9@=6D2=6\AC:46D\b_afgad_c]9E>=k^2mk^Am
kAm$~&#rt (@C=5 !=2J8C@F?5k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l{pegdbdU2>Aj%C2?D>:DD:@?0x5la_ae_daf_e__!#0}t($0&$!#00000{pegdbdU2>Ajs2E6x5la_ae_dafQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
