Global spa development continues at a brisk pace as travelers increasingly book trips around health, recovery, and well-being rather than travel for escape alone. Health-focused trips now rank among the top booking drivers, according to the 2026 Virtuoso Luxe Report, prompting hotels and resorts to invest heavily in new spa facilities and large-scale expansions.
The wellness tourism sector is on track to exceed $970 billion in 2025, up from roughly $895 billion in 2024, with annual growth projected at 9 percent. Increasingly, travelers are using wellness trips to regulate sleep, stress, and energy levels, pushing hotels and resorts to rethink how spas are designed, scheduled, and used.
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