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Government-led programmes attempting to curb childhood obesity by educating parents do not work, an international study published Thursday concluded, and researchers are calling for policies that prioritise society-wide solutions.

Obesity has skyrocketed among children and adolescents bombarded by "unethical" marketing of junk food, outpacing undernourishment to become the leading form of malnutrition worldwide for the first time among those age five to 19, UNICEF warned Tuesday.