Featuring Misty Copeland, Cameron Brink, Sophia Wilson and Ali Truwit, the new campaign honors resilience in all its forms
SUMMIT, N.J., March 3, 2026 /PRNewswire/ -- Aveeno®, the dermatologist‑recommended brand for over 80 years, is collaborating with TOGETHXR, the trailblazing women's sports media company, to spotlight the multi-dimensionality of women's strength.
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