45-year swim school leader expands mission to serve at every age and every stage of life
VIRGINIA BEACH, Va., March 10, 2026 /PRNewswire/ -- As drowning continues to rank among the leading causes of accidental death for children and millions of adults admit they never learned to swim, British Swim School is marking its 45th anniversary with a renewed and expanded commitment to water safety at every stage of life. Today, the brand unveils a refreshed platform anchored by a powerful new tagline: Every Age. Every Stage. — a declaration that swim education is not a childhood milestone, but a lifelong necessity.
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