In its new Super Bowl spot, the Official Beer Sponsor of the NFL is showcasing the great lengths Bud Light fans will go to keep the party going, while offering a nationwide $60 keg rebate to ignite Super Bowl celebrations across the country
NEW YORK, Jan. 30, 2026 /PRNewswire/ -- Tap the keg and fill up a glass because Bud Light, the Official Beer Sponsor of the NFL, is BACK for Super Bowl LX. Bud Light knows the keg is an important part of every great celebration, so the star-studded campaign is centered around the simple truth that a fixture of great celebrations is the keg.
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