Strategic Partnership with CHAMP and a roster of world-class athletes helps accelerate Rhoback's next phase of growth
CHARLOTTESVILLE, Va., June 15, 2026 /PRNewswire/ --Â Rhoback, the active lifestyle brand known for its distinctive dog logo and premium apparel, today announced a strategic investment from CHAMP, the newly launched strategic partnership between L Catterton, Patricof, and more than 250 of the world's most recognizable athletes, designed to pursue a universe of brands across the consumer landscape where deeply aligned athlete involvement can step-function growth.Â
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