- Chipotle is teaming up with superfan and top-ranked U.S. men's tennis player Taylor Fritz to launch "Every Win Tastes Better," giving fans a chance to score BUY-ONE-GET-ONE (BOGO) entrée offers after every Fritz men's singles victory in New York
- After each win, Fritz will share a unique text-to-win code on his Instagram Story, with more BOGO offers up for grabs as he advances through the tournament¹
- Chipotle and Penn are launching a limited-edition tennis ball caddy inspired by Chipotle's iconic foil-wrapped burrito, which Fritz will give away at a special restaurant appearance during Fan Week²
NEWPORT BEACH, Calif., Aug. 24, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced "Every Win Tastes Better," a new promotion celebrating top-ranked U.S. men's tennis player and Team Chipotle athlete Taylor Fritz. As Chipotle helps fuel Fritz's pursuit of becoming the first American in 23 years to win the men's singles title at New York's premier tennis tournament, fans can unlock BUY-ONE-GET-ONE (BOGO) entrée offers after each Fritz men's singles victory, with more offers available as he advances.¹
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