Modern luxury tequila brand wraps second year at WEF with expanded hospitality programming, signature cocktail development, measurable consumption, media events, and elevated social spaces
WELLINGTON, Fla., May 29, 2026 /PRNewswire/ -- Chrome Horse Society Tequila has concluded its second year as the Official Tequila Partner of the Winter Equestrian Festival, expanding its role beyond traditional sponsorship to become an active part of the festival's hospitality, cocktail, and social programming.
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