BEIJING, May 26, 2026 /PRNewswire/ -- As the world counts down to the 2026 FIFA World Cup, Coca-Cola ignites the excitement with its brand-new official anthem, "JUMP" – the 2026 FIFA World Cup Coca-Cola Anthem. The song is jointly produced by Tencent Music Entertainment Group (TME) and Coca-Cola. Alongside the global version, a specially adapted Chinese recording has been released, infusing the iconic melody with the soul of traditional Chinese music and unstoppable energy. Performed by Coca-Cola brand ambassador Liu Yuning and global superstar J. Balvin, "JUMP" launched on May 6th across Tencent Music Entertainment's QQ Music, Kugou Music, and Kuwo Music – as well as global streaming giants Spotify, Apple Music, and YouTube Music. This is more than a song: it is a musical tribute that proudly lets the world hear the power and passion of China's voice.

Originally published on the BLOX Digital Content Exchange.