DAYTONA BEACH, Fla., March 18, 2026 /PRNewswire/ -- While Daytona Beach media has noted a trend toward decreasing attendance for Bike Week in previous years, RideNow Group, Inc. (NASDAQ: RDNW) is proving the right experiences still draw a crowd. Defying the decreasing rally attendance trend, RideNow's Indian Motorcycle Daytona Beach smashed previous benchmarks, turning the rally into a historic win.
kAmkDEC@?8m"F2=:EJ p}s "F2?E:EJi qC62<:?8 E96 $2=6D #64@C5k^DEC@?8mk^Am
kAms6DA:E6 492?8:?8 2EE6?52?46 :? s2JE@?2 5FC:?8 q:<6 (66<[ E96 6?E9FD:2D> 2E E96 x?5:2? 562=6CD9:A H2D 2E 2? 2==\E:>6 9:89] %96 E62> :?4C62D65 ?6H F?:E D2=6D @7 x?5:2? >@E@C4J4=6D 3J c_T @G6C a_ad] #:56}@H s2JE@?2 q6249[ 2 D:DE6C DE@C6 E@ E96 x?5:2? 562=6CD9:A :?4C62D65 D2=6D 3J @G6C baT 5FC:?8 E96 C2==J 2D H6==]k^Am
kAmQ(6 5:5?VE ;FDE H2:E 7@C A6@A=6 E@ H2=< E9C@F89 E96 5@@Cj H6 H6?E @FE 2?5 >6E E96> H96C6 E96 A2DD:@? :D[Q D2:5 z6G:? sF??[ v6?6C2= |2?286C @7 x?5:2? s2JE@?2 q6249] Q|J E62>VD 7@4FD H2D `__T @? 4C62E:?8 >@>6?ED H96C6 H6 4@F=5 C62==J 4@??64E H:E9 C:56CD] (96? J@F AC:@C:E:K6 E92E =6G6= @7 6?8286>6?E 2?5 92G6 2 8C62E D6=64E:@? @7 AC@5F4ED[ E96 D2=6D 7@==@H ?2EFC2==J]Qk^Am
kAm{J=6 zC2>A6C[ #68:@?2= s:C64E@C 7@C #:56}@H vC@FA C676C6?465 E96 #:56}@H (2J[ E96 4@>A2?JVD 7@4FD @? 677:4:6?4J 2?5 6?8286>6?E[ 2D 2 724E@C :? 9:D E62> 36:?8 C625J 7@C E96:C C64@C5 D6EE:?8 A6C7@C>2?46] Q(6 <?@H H92E E96 4@>A2?J 2?5 @FC 4FDE@>6CD 6IA64E 7C@> FD[ E92E >2<6D :E 72C 62D:6C E@ 56=:G6C H92E H6 5:5 =2DE H66<]Qk^Am
kAmkDEC@?8mp4E:G:E:6D |256 E96 s62=6CD9:A :?E@ 2 s6DE:?2E:@?k^DEC@?8mk^Am
kAm%96 C64@C5\3C62<:?8 D2=6D H6C6 DFAA@CE65 3J 2 ?@?\DE@A 42=6?52C @7 6G6?ED E92E >256 E96 x?5:2? 562=6CD9:A E96 A=246 E@ 36ik^Am
More from this section
kF= EJA6lQ5:D4Qmk=:mkDEC@?8mp 7F== D=2E6 @7 C:56Dik^DEC@?8m &?=:<6 >2?J @E96C 562=6CD9:AD :? E96 2C62[ E96 562=6CD9:AD 56=:G6C65 2 7F== D4965F=6 @7 C:5:?8 24E:G:E:6D 5FC:?8 E96 C2==J] uC@> E96 7:CDE\6G6C kDEC@?8mx?5:2? |@E@C4J4=6 {25:6D #:56k^DEC@?8m H9:49 :?4=F565 `ab C:56CD[ 52:=J C:56D 9@DE65 3J =@42= x?5:2? |@E@C4J4=6 r=F3 >6>36CD[ E@ E96 kDEC@?8m~77:4:2= x?5:2? ~H?6CD #:56k^DEC@?8m H9:49 762EFC65 @G6C aa_ >@E@C4J4=6D]k^=:mk=:mkDEC@?8m%96 q:8 #6G62=ik^DEC@?8m u2?D H6C6 EC62E65 E@ 2 `adE9 p??:G6CD2CJ r@?46CE H:E9 kDEC@?8mz:A |@@C6k^DEC@?8m 2?5 E96 7:CDE =@@< 2E E96 kDEC@?8m{:>:E65 t5:E:@? `adE9 p??:G6CD2CJ a_ae t=:E6 {:?6FAk^DEC@?8m]k^=:mk=:mkDEC@?8mt?828:?8 24E:G:E:6D @? D:E6ik^DEC@?8m %96 A2C<:?8 =@E 2E x?5:2? @7 s2JE@?2 q6249 H2D 2 7C6?KJ @7 24E:G:E:6D E9C@F89@FE E96 C2==J] tG6CJ 52J 762EFC65 x?5:2? s6>@ #:56D[ G6?5@CD 2?5 8C62E 7@@5[ H9:=6 DA64:2= 6G6?ED =:<6 E96 H@C=5\72>@FD kDEC@?8m#2EVD w@=6 rFDE@> q:<6 $9@H[ E96 #2EVD w@=6 %2EE@@ D9@H[ EH@ >@E@C4J4=6 2F5:@ 4@>A6E:E:@?D 2?5 E96 'g |@E@C4J4=6 !2C256k^DEC@?8m >256 6249 52J DA64:2=]k^=:mk^F=m
kAm#:56}@H vC@FA 562=6CD9:AD H:== 4@?E:?F6 E@ =6G6C286 E96:C 7@4FD @? 4FDE@>6C 6?8286>6?E 2E E96:C cf 562=6CD9:AD[ 6DA64:2==J E9@D6 =@42E:@?D H:E9 >2;@C 6G6?ED 2?5 C246D]k^Am
kAmkDEC@?8mp3@FE #:56}@H vC@FA[ x?4]k^DEC@?8mk^Am
kAmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcecch`a\`U2>Aj9l`cedfcd_bbU2>AjFl9EEADTbpTauTauHHH]C:56?@H]4@>TauU2>Aj2l#:56}@HZvC@FATarZx?4Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm#:56}@H vC@FA[ x?4k^2m] W}p$sp"i #s}(X :D 2 A@H6CDA@CED 562=6CD9:A 8C@FA E92E A2CE?6CD H:E9 G:CEF2==J 6G6CJ >2;@C A@H6CDA@CED 3C2?5 :? E96 H@C=5[ 2?5 H6 36=:6G6 @FC A@H6CDA@CED 3FD:?6DD :D E96 =2C86DE A@H6CDA@CED C6E2:= 8C@FA :? E96 &?:E65 $E2E6D] #:56}@H 562=6CD9:AD @776C ?6H 2?5 AC6\@H?65 >@E@C4J4=6D[ 2==\E6CC2:? G69:4=6D[ FE:=:EJ E6CC2:? @C D:56\3J\D:56 G69:4=6D[ A6CD@?2= H2E6C4C27E[ D?@H>@3:=6D[ 2D H6== 2D A2CED[ 2AA2C6=[ 2446DD@C:6D[ 7:?2?46 U2>Aj :?DFC2?46 AC@5F4ED 2?5 D6CG:46D[ 2?5 27E6C>2C<6E AC@5F4ED 7C@> 2 H:56 C2?86 @7 >2?F724EFC6CD] (6 2C6 @?6 @7 E96 =2C86DE AFC492D6CD @7 AC6\@H?65 A@H6CDA@CED G69:4=6D :? E96 &?:E65 $E2E6D 2?5 FE:=:K6 @FC AC@AC:6E2CJ #:56}@H r2D9 ~776C E@@= E@ 24BF:C6 G69:4=6D 5:C64E=J 7C@> 4@?DF>6CD] %@ =62C? >@C6[ A=62D6 G:D:E FD @?=:?6 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcecch`a\`U2>Aj9l`fffddfeh`U2>AjFl9EEADTbpTauTauHHH]C:56?@H]4@>TauU2>Aj2l9EEADTbpTauTauHHH]C:56?@H]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]C:56?@H]4@>k^2m]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^afchdda^#:56}@H0vC@FA0{@8@0`a__I`a__0r@=@C0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lr{`c`_cU2>AjD5la_ae\_b\`gQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^52JE@?2\C:56?@H\562=6CD9:AD\567J\EC6?5D\H:E9\C64@C5\3C62<:?8\D2=6D\2E\52JE@?2\3:<6\H66<\a_ae\b_af`g_g`]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^52JE@?2\C:56?@H\562=6CD9:AD\567J\EC6?5D\H:E9\C64@C5\3C62<:?8\D2=6D\2E\52JE@?2\3:<6\H66<\a_ae\b_af`g_g`]9E>=k^2mk^Am
kAm$~&#rt #:56}@H vC@FA x?4]k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lr{`c`_cU2>Aj%C2?D>:DD:@?0x5la_ae_b`g`gba!#0}t($0&$!#00000r{`c`_cU2>Ajs2E6x5la_ae_b`gQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
