Square Baby's first Big Game ad seeks to raise awareness and promote early allergen introduction to reduce the risk of food allergies by up to 80%.

BEND, Ore., Feb. 2, 2026 /PRNewswire/ -- On a Sunday when brands saturate our screens with high-production celebrity cameos, Square Baby is showing up with a group of toddlers, a heavy bass line, and some witty lyrics to help put an end to food allergies.

Originally published on the BLOX Digital Content Exchange.