With daring activations, influencer collaborations, and a first-ever Athlos NYC partnership, the #1 alkaline water brand in New York redefines achievement by inspiring bold risks.
Here's the 411:
kF= EJA6lQ5:D4Qmk=:mtDD6?E:2 (2E6C :?EC@5F46D k6>mr92?86 E96 tBF2E:@?k^6>m[ 2 be_\568C66 42>A2:8? 56D:8?65 E@ :?DA:C6 C:D<D H@CE9 E2<:?8 H:E9 ~~w[ 7:=>D[ 9JA6C=@42= 24E:G2E:@?D 2?5 2 8C@F?53C62<:?8 A2CE?6CD9:A 2D E96 @77:4:2= H2E6C DA@?D@C @7 pE9=@D }*r]k^=:mk=:mx? 4@==23@C2E:@? H:E9 sC@82d[ E96 42>A2:8? 8@6D 2== :? @? }*r– 2 DEC2E68:4 7:CDE 7@C E96 3C2?5–:?4=F5:?8 8F6C:==2 DEC66E 24E:G2E:@?D[ 2 7:E?6DD E2<6@G6C[ :?7=F6?46C 4@==23@C2E:@?D H:E9 }*r 4F=EFC2= :4@?D[ 2?5 :>A24E7F= A2CE?6CD9:AD E@ C6D@?2E6 H:E9 :ED 4@C6 2F5:6?46D 24C@DD 7:E?6DD 2?5 DEC66E 4F=EFC6]k^=:mk=:mpD E96 @77:4:2= H2E6C A2CE?6C @7 pE9=@D }*r[ tDD6?E:2 (2E6C 6>A92D:K6D :ED 565:42E:@? E@ 2>3:E:@? 2?5 AFCA@D6[ DFAA@CE:?8 76>2=6 2E9=6E6D]k^=:mk^F=m
kAmkDA2? 4=2DDlQ=686?5$A2?r=2DDQmkDA2? 4=2DDlQI?\=@42E:@?Qmp#{x}v%~}[ '2]k^DA2?mk^DA2?m[ kDA2? 4=2DDlQ=686?5$A2?r=2DDQmkDA2? 4=2DDlQI?\49C@?Qm$6AE] ad[ a_adk^DA2?mk^DA2?m ^!#}6HDH:C6^ \\Â tDD6?E:2 (2E6C[ E96 R` 2=<2=:?6 H2E6C 3C2?5 :? kDA2? 4=2DDlQI?\=@42E:@?Qm}6H *@C<k^DA2?m[ :?EC@5F46D 2 3@=5 ?6H 492AE6C :? :ED 4F=EFC2= =6824J H:E9 E96 =2F?49 @7 k6>mr92?86 E96 tBF2E:@?k^6>m[ 2? :??@G2E:G6 be_\568C66 42>A2:8? 3F:=E @? E96 36=:67 E92E 249:6G6>6?E 5@6D?VE 6I:DE H:E9@FE C:D<] x? 4@==23@C2E:@? H:E9 sC@82d[ tDD6?E:2 (2E6C :D C6D92A:?8 9@H E96 AC6>:F> H2E6C 3C2?5 D9@HD FA :? A6@A=6VD =:G6DÂ E9C@F89 2 DEC2E68:4 kDA2? 4=2DDlQI?\=@42E:@?Qm}6H *@C< r:EJk^DA2?m E2<6@G6C :?4=F5:?8 ~~w[ 7:=>[ 9JA6C=@42= 24E:G2E:@?D 2?5 2? 6I4:E:?8 A2CE?6CD9:A H:E9 pE9=@D }*r[ E96 7:CDE @7 :ED <:?5 2== H@>6?VD EC24< 2?5 7:6=5 6G6?E]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^afg`dfc^tDD6?E:20(2E6C0=2F?496D0r92?860E960tBF2E:@?]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmu@C J62CD[ tDD6?E:2 (2E6C 92D 366? 2 3624@? 7@C 7:E?6DD AC@D[ H6==?6DD :?7=F6?46CD[ 2?5 4F=EFC2= EC6?5D6EE6CD] }@H[ H:E9 k6>mr92?86 E96 tBF2E:@?k^6>m[ E96 3C2?5 :D 5@F3=:?8 5@H? @? :ED A@D:E:@? 2D E96 9J5C2E:@? :4@? 3J 8@:?8 2== :? @? kDA2? 4=2DDlQI?\=@42E:@?Qm}6H *@C< r:EJk^DA2?m E@ D9@H42D6 9@H :ED DFA6C492C865 9J5C2E:@? :D 2 E@@= E92E 6BF:AD E96 3@=5 C:D<D E92E =625 E@ >62?:?87F= 249:6G6>6?E]k^Am
kAmQpE tDD6?E:2[ H6 36=:6G6 E92E 8C62E?6DD =:6D :? E9@D6 A:G@E2= >@>6?ED H96C6 C:D< >66ED 4@?G:4E:@?] q6:?8 E96 R` 2=<2=:?6 H2E6C 3C2?5 :? kDA2? 4=2DDlQI?\=@42E:@?Qm}6H *@C< r:EJk^DA2?m :D 2 E6DE2>6?E E@ @FC 36=:67 E92E 6>3C24:?8 C:D< :D 6DD6?E:2= E@ EC2?D7@C>2E:@?—H96E96C :? H6==?6DD[ 4F=EFC6[ @C 6G6CJ52J =:76[Q D2:5 kDA2? 4=2DDlQI?\A6CD@?Qmz2E92C:?6 (6:DDk^DA2?m[ s:C64E@C @7 |2C<6E:?8[ tDD6?E:2 (2E6C] Q%9C@F89 2 4@>3:?2E:@? @7 4C62E:G6 :??@G2E:@?[ >65:2 :?G6DE>6?E[ 2?5 E2C86E65 492??6= DEC2E68:6D[ E9:D 42>A2:8? :?G:E6D @G6C249:6G6CD E@ 6>3C246 C:D< 2?5 492?86 E96 6BF2E:@? :? E96:C @H? =:G6D]Qk^Am
kAm%96 k6>mr92?86 E96 tBF2E:@?k^6>m 42>A2:8? :D 5:DE:?4E=J 4C27E65 7@C kDA2? 4=2DDlQI?\=@42E:@?Qm}6H *@C< r:EJk^DA2?m[ tDD6?E:2 (2E6CVD R` >2C<6E[ 2>A=:7J:?8 E96 3C2?5VD 4@>>:E>6?E E@ 6?828:?8 5:C64E=J H:E9 :ED 4@C6 2F5:6?46 @7 492?86>2<6CD] u@C E96 7:CDE E:>6[ E96 3C2?5 :D F?G6:=:?8 9JA6C=@42= 24E:G2E:@?D E92E >66E 4@?DF>6CD H96C6 E96J 2C6[ EC2?D7@C>:?8 72>:=:2C 4:EJ DA246D :?E@ AC@G@42E:@?D 7@C 492?86 2?5 6?4@FC28:?8 }6H *@C<6CD E@ E9:?< 5:776C6?E=J[ 24E 5:776C6?E=J 2?5 9J5C2E6 5:776C6?E=J 2D E96J 6>3C246 C:D< :? AFCDF:E @7 249:6G6>6?E]k^Am
kAm%96 =2E6DE 6?562G@C :? tDD6?E:2VD }*r E2<6@G6C :D E96:C C@=6 2D E96 @77:4:2= H2E6C A2CE?6C @7 pE9=@D }*r E9:D ~4E@36C] pE9=@D }*r :D 23@FE 492?8:?8 E96 6BF2E:@? 7@C H@>6?VD DA@CED[ 9@?@C:?8 2?5 6=6G2E:?8 76>2=6 2E9=6E6D H9@ 2C6 AFD9:?8 3@F?52C:6D—2?5 tDD6?E:2 (2E6C :D E96C6 E@ AC@G:56 E96 DFA6C492C865 9J5C2E:@? E@ 86E E96> 24C@DD E96 7:?:D9 =:?6] u2?D 42? E2?8:3=J 492?86 E96 6BF2E:@? :? H@>6?VD DA@CED 2E E96 6G6?E @? kDA2? 4=2DDlQI?\49C@?Qm~4E@36C `_[ a_adk^DA2?m[ H:E9 2? tDD6?E:2 (2E6C @?D:E6 72? 24E:G2E:@?[ D:8?286 E9C@F89@FE <6J 6G6?ED[ 2E9=6E6 H6=4@>6 <:ED 2?5 >@C6]k^Am
kAmp55:E:@?2= 6=6>6?ED @7 E96 k6>mr92?86 E96 tBF2E:@?k^6>m 42>A2:8? :?4=F56ik^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8m$9@HDE@AA:?8 u:=>Dik^DEC@?8m %96 42>A2:8?VD E9C66 96C@ 7:=>D Wk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcd`gbg_\`U2>Aj9l`aeafee_g_U2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>TauH2E49TbuGTbs}$axC}x9"48U2>Aj2lTaax7TarTaaQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmQx7[Qk^2m k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcd`gbg_\`U2>Aj9lahb_`_ha_hU2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>TauH2E49TbuGTbs*|a<E?}73E|U2>Aj2lTaa(:??6CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmQ(:??6Ck^2m[Q 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcd`gbg_\`U2>Aj9lc_c__g_bheU2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>TauH2E49TbuGTbs\(x~q$K0qzgU2>Aj2lTaa{:7EZ~77TaaQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmQ{:7E ~77Qk^2mX[ 492==6?86 4@?G6?E:@?2= 567:?:E:@?D @7 249:6G6>6?E 3J 6IA=@C:?8 E96 E6?D:@? 36EH66? C:D< 2?5 C6H2C5]k^=:mk=:mkDEC@?8mq:8 x>A24E :? E96 q:8 pAA=6ik^DEC@?8m p4E:G2E:@?D DF49 2D D<2E6 A2C< :?DE2==2E:@?D[ DEC66E A@A\FA A6C7@C>2?46D 2?5 8F6CC:==2 D2>A=:?8 >@>6?ED 6?8286 }6H *@C<6CD :? >@>6?ED @7 24E:@?[ 4C62E:G:EJ[ 2?5 EC2?D7@C>2E:@?]k^=:mk=:mkDEC@?8mu:E?6DD %2<6@G6Cik^DEC@?8m p A2CE?6CD9:A H:E9 p4E:@? q=24< }@>25[ 2 A@AF=2C 7:E?6DD =@42=6[ 2==@H65 4@?DF>6CD E@ 492?86 E96 6BF2E:@? 3J A2CE:4:A2E:?8 :? EC2?D7@C>2E:G6 3@5J\3F:=5:?8 4=2DD6D 56D:8?65 E@ EFC? A6CD@?2= 492==6?86D :?E@ >@E:G2E:@? 2?5 6>3C246 E96:C 286?4J 36J@?5 E96:C A6C46:G65 =:>:ED]k^=:mk=:mkDEC@?8mrF=EFC2= r92?86>2<6CD ~?=:?6 U2>Aj x#{ik^DEC@?8m x?7=F6?46C A2CE?6CD9:AD H:E9 }*r 4F=EFC2= :4@?D =:<6 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcd`gbg_\`U2>Aj9lc``bc_caccU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauATaus}=taa"}&}4TauU2>Aj2lTc_8233@:DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmo8233@:Dk^2m 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcd`gbg_\`U2>Aj9lbhdca`cgeU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauATaus}=!5@f}#{tTauTbu:>80:?56ITbs`U2>Aj2lTc_4:EJ3:<63@JDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmo4:EJ3:<63@JDk^2m 2>A=:7J E96 3C2?5 ?2CC2E:G6 24C@DD 7:E?6DD 2?5 DEC66E 4F=EFC6]k^=:mk=:mkDEC@?8m$FAA@CE:?8 E96 w@>6E@H? %62>ik^DEC@?8m pD E96 6I4=FD:G6 H2E6C @7 q2C4=2JD r6?E6C 2?5 E96 qC@@<=J? }6ED[ tDD6?E:2 :D @776C:?8 9@>6E@H? 72?D @AA@CEF?:E:6D E@ 492?86 E96 6BF2E:@? 2== D62D@? =@?8] $E2CE:?8 H:E9 2 AC6D6?46 2E E96 }6EDV 2??F2= !C24E:46 :? E96 !2C< 6G6?E @? kDA2? 4=2DDlQI?\49C@?Qm$6AE6>36C afk^DA2?m[ 7@==@H65 3J {ts D:8?286 E9C@F89@FE E96 q2C4=2JD r6?E6C 5FC:?8 qC@@<=J? }6ED 9@>6 82>6D 5FC:?8 E96 D62D@?[ 2?5 >@C6]k^=:mk^F=m
kAmQ%96 k6>mr92?86 E96 tBF2E:@?k^6>m 42>A2:8? D6ED 2 ?6H 36?49>2C< 7@C DE@CJE6==:?8 :? E96 A6C7@C>2?46 9J5C2E:@? DA246] (:E9 }*r 2D E96 324<5C@A[ E96 42>A2:8? :D 56D:8?65 E@ 5:DCFAE A6@A=6VD 5672F=E H2E6C 923:ED[ G:DF2==J[ G:D46C2==J[ 2?5 4F=EFC2==J[Q D2:5 kDA2? 4=2DDlQI?\A6CD@?Qm%@> |4"F66?k^DA2?m[ tI64FE:G6 rC62E:G6 s:C64E@C 7@C sC@82d] QkDA2?mq6EE:?8k^DA2?m @? E96 @?6 G2C:23=6 E92E 492?86D 6G6CJE9:?8—C:D<—@FC 42>A2:8? :D 2 C2==J:?8 4CJ 7@C A6@A=6 E@ 6>3C246 C:D< 2?5 9J5C2E:@? E92E ECF=J 492?86D E96 82>6]Qk^Am
kAmq24<65 3J }6DE=Ă© (2E6CD U2>Aj !C6>:F> q6G6C286D[ E96 42>A2:8? 6I6>A=:7:6D E96 4@>A2?JVD DEC2E68:4 7@4FD @? =6G6C28:?8 DEC@?8 =@42= 3C2?5D E@ 5C:G6 8C@HE9] %9C@F89 2 >F=E:\D6?D@CJ 2?5 6IA6C:6?E:2= 2AAC@249[ E96 42>A2:8? 2:>D E@ 566A6? 6>@E:@?2= 4@??64E:@?D H:E9 4@?DF>6CD 2?5 5C:G6 3C2?5 =@J2=EJ]k^Am
kAm%2A :?E@ E96 4:EJH:56 3FKK[ 4964< @FE pE9=@D }*r[ 2?5 D66 9@H DFA6C492C865 9J5C2E:@? :D :?DA:C:?8 }6H *@C<6CD E@ C6HC:E6 H92EVD A@DD:3=6] u@==@H 2=@?8 H:E9 tDD6?E:2 (2E6C @? D@4:2= 2E o6DD6?E:2H2E6C E@ =62C? >@C6]Â k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qm}6DE=Ă© kDA2? 4=2DDlQI?\=@42E:@?Qm&$pk^DA2?mk^DA2?mk^DEC@?8mk^Am
kAm}6DE=é kDA2? 4=2DDlQI?\=@42E:@?Qm&$pk^DA2?m :D 4@>>:EE65 E@ F?=@4<:?8 E96 A@H6C @7 7@@5 E@ 6?92?46 BF2=:EJ @7 =:76 7@C 6G6CJ@?6[ E@52J 2?5 7@C 86?6C2E:@?D E@ 4@>6] %96 4@>A2?JVD 7@@5 2?5 36G6C286 A@CE7@=:@ :?4=F56D D@>6 @7 E96 >@DE C64@8?:K23=6 3C2?5D :? kDA2? 4=2DDlQI?\=@42E:@?QmE96 &?:E65 $E2E6Dk^DA2?m[ :?4=F5:?8 k6>mtDD6?E:2 (2E6C[k^6>m k6>mr@7766 >2E6[ s:v:@C?@[ }6D427ék^6>m 2?5 k6>m}6DE=é %@== w@FD6k^6>m] }6DE=é kDA2? 4=2DDlQI?\=@42E:@?Qm&$pk^DA2?m :D A2CE @7 }6DE=é $]p][ 9625BF2CE6C65 :? kDA2? 4=2DDlQI?\=@42E:@?Qm'6G6J[ $H:EK6C=2?5k^DA2?m — E96 H@C=5VD =2C86DE 7@@5 2?5 36G6C286 4@>A2?J[ H9:49 92D 366? ?2>65 2>@?8 Q%96 (@C=5VD |@DE p5>:C65 u@@5 r@>A2?:6DQ 3J k6>mu@CEF?6k^6>m >282K:?6 7@C >@C6 E92? ad 4@?D64FE:G6 J62CD] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcd`gbg_\`U2>Aj9la__hcddcfdU2>AjFl9EEADTbpTauTauHHH]?6DE=6FD2]4@>TauU2>Aj2l?6DE=6FD2]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm?6DE=6FD2]4@>k^2m]k^Am
k5:GmkE23=6 3@C56ClQ_Q 46==DA24:?8lQ_Q 46==A255:?8lQ`Q 4=2DDlQAC?344QmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmkDEC@?8mr@?E24EDik^DEC@?8mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`Qmk3C ^mk3C ^mk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qm$2C29 z6>Ak^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?QmtC:? p3?6J[ }6DE=é &$p k^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qme`a\a_e\_ah`k^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qmk2 9C67lQ>2:=E@itC:?]p3?6JoFD]?6DE=6]4@>Q E2C86ElQ03=2?<Q 4=2DDlQAC?6HD02Q C6=lQ?@7@==@HQmtC:?]p3?6JoFD]?6DE=6]4@>k^2mk^DA2?mk^Amk^E5mk^ECmkECmkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`QmkA 4=2DDlQAC?>=cQmkDA2? 4=2DDlQAC?6HD0DA2?Qmk2 9C67lQ>2:=E@iD<6>AoH636CD92?5H:4<]4@>Q E2C86ElQ03=2?<Q 4=2DDlQAC?6HD02Q C6=lQ?@7@==@HQmD<6>AoH636CD92?5H:4<]4@>k^2mk^DA2?mk^Amk^E5mkE5 4=2DDlQAC?86?aQ 4@=DA2?lQ`Q C@HDA2?lQ`Qmk3C ^mk3C ^mk^E5mk^ECmk^E23=6mk^5:Gm
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^afg`dfb^tDD6?E:2]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*gagehU2>AjD5la_ad\_h\adQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^6DD6?E:2\H2E6C\=2F?496D\492?86\E96\6BF2E:@?\2\3@=5\?J4\E2<6@G6C\H96C6\DFA6C492C865\9J5C2E:@?\>66ED\FC32?\2>3:E:@?\b_adeed``]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^6DD6?E:2\H2E6C\=2F?496D\492?86\E96\6BF2E:@?\2\3@=5\?J4\E2<6@G6C\H96C6\DFA6C492C865\9J5C2E:@?\>66ED\FC32?\2>3:E:@?\b_adeed``]9E>=k^2mk^Am
kAm$~&#rt tDD6?E:2® (2E6Ck^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*gagehU2>Aj%C2?D>:DD:@?0x5la_ad_had_g__!#0}t($0&$!#00000}*gagehU2>Ajs2E6x5la_ad_hadQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am