Campaign showcases how Gatorade's latest hydration innovation fuels every body in motion
- Gatorade Lower Sugar is science-backed hydration with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher.
- Available nationwide starting March 2026 in four flavors: Fruit Punch, Lemonade, Glacier Cherry, and – back by popular demand – Rain Berry.
- Gatorade Lower Sugar is the newest hydration option for the 150 million Americans who experience the effects of mild to moderate dehydration weekly* and seek the #1 proven electrolyte blend that hydrates better than water.
kAmkDA2? 4=2DDlQ=686?5$A2?r=2DDQmrwxrpv~k^DA2?m[ kDA2? 4=2DDlQ=686?5$A2?r=2DDQm|2C49 c[ a_aek^DA2?m ^!#}6HDH:C6^ \\ v2E@C256 E@52J k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9labd`begfdfU2>AjFl9EEADTbpTauTauHHH]J@FEF36]4@>TauH2E49TbuGTbs:+;A;qI$w8cU2>Aj2l=2F?496DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm=2F?496Dk^2m v2E@C256 {@H6C $F82C[ FD96C:?8 :? 2 ?6H 6C2 @7 D4:6?46\324<65 9J5C2E:@?] (:E9 ?@ 2CE:7:4:2= 7=2G@CD[ DH66E6?6CD @C 4@=@CD 2?5 fdT =6DD DF82C E92? v2E@C256 %9:CDE "F6?496C[ :EVD ?@H 2G2:=23=6 ?2E:@?H:56 7@C E96 `d_ >:==:@? p>6C:42?D H9@ 6IA6C:6?46 E96 67764ED @7 >:=5 E@ >@56C2E6 569J5C2E:@? H66<=JY] $4:6?E:7:42==J 7@C>F=2E65 H:E9 v2E@C256VD R` AC@G6? 6=64EC@=JE6 3=6?5[ v2E@C256 {@H6C $F82C 9J5C2E6D 36EE6C E92? H2E6C 2?5 :D 2G2:=23=6 :? 7@FC 7=2G@CDi uCF:E !F?49[ {6>@?256[ v=24:6C r96CCJ 2?5 – 324< 3J A@AF=2C 56>2?5 – #2:? q6CCJ]k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahade_f^wt#~0{tps0x|pvt0`]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmQv2E@C256 {@H6C $F82C C6AC6D6?ED E96 v2E@C256 $A@CED $4:6?46 x?DE:EFE6VD =2E6DE :??@G2E:@? :? 9J5C2E:@?[Q kDEC@?8mD2:5 sC] |2EE !29?<6 7C@> E96 v2E@C256 $A@CED $4:6?46 x?DE:EFE6]k^DEC@?8m QxE 56=:G6CD D4:6?46\324<65 9J5C2E:@? 2=:8?65 H:E9 H92E E@52JVD 24E:G6 4@?DF>6CD 2C6 2D<:?8 7@C]Qk^Am
kAmv2E@C256 {@H6C $F82C :D E96 ?6H6DE @776C:?8 :? v2E@C256VD p5G2?465 wJ5C2E:@? $JDE6> – 2 4@??64E65 A@CE7@=:@ E92E 96=AD 4@?DF>6CD F?56CDE2?5 H9:49 v2E@C256 AC@5F4ED 9J5C2E6 36EE6C[ 72DE6C @C =@?86C E92? H2E6C] v2E@C256 {@H6C $F82C 2?DH6CD 8C@H:?8 4@?DF>6C 56>2?5 7@C 9J5C2E:@? @AE:@?D E92E 56=:G6C @? E96 E2DE6 2?5 6=64EC@=JE6 A6C7@C>2?46 v2E@C256 :D <?@H? 7@C[ ?@H H:E9 ?@ 2CE:7:4:2= 4@=@CD]k^Am
kAmkDEC@?8mv2E@C256 {@H6C $F82C r2>A2:8?k^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:m%@ >2C< E96 ?2E:@?H:56 =2F?49 @7 v2E@C256 {@H6C $F82C[ E96 3C2?5 :D F?G6:=:?8 2 >2C<6E:?8 42>A2:8? 762EFC:?8 2== EJA6D @7 3@5:6D :? >@E:@? – :?4=F5:?8 52?46CD (:E?6J r2CD@? U2>Aj r92C=J q2C3J[ #@=2?5 !@==2C5[ 2?5 %' 9@DE %2JD9:2 p52>D – 2=@?8D:56 EH@\E:>6 (}qp p==\$E2C 2?5 v2E@C256 C@DE6C 2E9=6E6 r2:E=:? r=2C< 2?5 ?2CC2E65 3J (}qp =686?5 2?5 >@> @7 E9C66 r2?5246 !2C<6C]k^=:mk=:mx? E96 96C@ 7:=>[ 6G6CJ52J >@G6CD AC@8C6DD E9C@F89 2 DEC:<:?8 3=24<\2?5\H9:E6 H@C=5 – 2 3=2?< 42?G2D @7 677@CE 2?5 6?6C8J] uC@> E96 D?2A @7 2 D<2E63@2C5 282:?DE A2G6>6?E E@ E96 AC64:D:@? @7 2 EF>3=:?8 A2DD[ 6249 >@>6?E AF=D6D H:E9 E96 ;@J @7 >@G6>6?E] r@=@C 3C62<D E9C@F89 :? A@AD @7 :4@?:4 v2E@C256 DA@CED 5C:?< 9F6D – 3@=5 2?5 F?>:DE2<23=6 – 2 G:DF2= C6>:?56C E92E 8C62E?6DD 92D 2=H2JD 925 2 D:8?2EFC6]k^=:mk^F=m
kAmQv2E@C256 {@H6C $F82C 3@=5=J 6IA2?5D @FC 9J5C2E:@? A@CE7@=:@[ 56D:8?65 E@ 9J5C2E6 6G6CJ52J >@G6CD H9@ H2?E D4:6?46\324<65 9J5C2E:@? E@ 7F6= E96:C 52J[Q D2:5Â kDEC@?8mp?F; q92D:?[ $'! @7 |2C<6E:?8[ v2E@C256]k^DEC@?8m Q%96 42>A2:8? 46=63C2E6D E96 :??6C Vx%V E92E <66AD E96> >@G:?8[ 2=@?8D:56 2 9J5C2E:@? D@=FE:@? H:E9 E96 7=2G@CD E96J <?@H 2?5 =@G6[ 3FE H:E9 ?@ 2CE:7:4:2= 7=2G@CD[ DH66E6?6CD @C 4@=@CD 2?5 fdT =6DD DF82C E92? @C:8:?2= v2E@C256]Qk^Am
kAmv2E@C256 {@H6C $F82C :D ?@H 2G2:=23=6 :? ag\7=] @K[ a_\7=] @K[ 2?5 `a\7=] @K 3@EE=6D 2E 2 DF886DE65 C6E2:= AC:46 @7 S`]gh\Sb]bh 2EÂ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9lagabe_a_fcU2>AjFl9EEATbpTauTau82E@C256]4@>TauU2>Aj2lv2E@C256]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmv2E@C256]4@>k^2m 2?5 C6E2:=6CD ?2E:@?H:56]k^Am
kAmk6>mY%#&t v=@32= x?E6==:86?46 DFCG6J65 2 56>@8C2A9:42==J C6AC6D6?E2E:G6 D2>A=6 @7 &]$] 25F=ED :? y2?F2CJ a_aek^6>mk^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE %96 v2E@C256 !@CE7@=:@k^DA2?mk^DEC@?8mk^Am
kAm%96 v2E@C256 !@CE7@=:@[ 2 5:G:D:@? @7 !6AD:r@ W}p$sp"i !t!X[ :D 2 4@??64E65 A6C7@C>2?46 2?5 H6==?6DD 64@DJDE6> 3F:=E E@ 7F6= 2== 2E9=6E6D 2?5 6I6C4:D6CD] qC:?8:?8 E@86E96C v2E@C256[ !C@A6=[ tG@=G6 2?5 |FD4=6 |:=<[ E96 v2E@C256 !@CE7@=:@ :D E96 >@DE 4@>A=6E6 @776C:?8 :? E96 42E68@CJ E@52J[ H:E9 2 3C@25 C2?86 @7 A6CD@?2=:K65 D@=FE:@?D 2E 6G6CJ DE286 @7 E96 24E:G6 A6CD@?VD ;@FC?6J] %9:D :?E68C2E65 DJDE6> @7 3C2?5D :D 3F:=E @? v2E@C256VD e`\J62C 9:DE@CJ @7 DEF5J:?8 2E9=6E6D 2?5 :D 7F6=:?8 E96 7FEFC6 @7 2E9=6E:4 A6C7@C>2?46 2?5 H6==?6DD 3J 56=:G6C:?8 D@=FE:@?D 24C@DD 9J5C2E:@?[ AC@E6:?[ 6?6C8J 2?5 2==\52J ?FEC:E:@? E@ 7F6= 4@?DF>6CD[ ?@ >2EE6C 9@H @C H9J E96J DH62E] u@C >@C6 :?7@C>2E:@? 2?5 2 7F== =:DE @7 AC@5F4E @776C:?8D[ A=62D6 G:D:EÂ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9l`bh_fgeabU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbshdhgdd`_gTaeFTbs9EEATadbpTadauTadauHHH]82E@C256]4@>TadauTae2TbsHHH]82E@C256]4@>U2>Aj2lHHH]82E@C256]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]82E@C256]4@>k^2m]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE !6AD:r@k^DA2?mk^DEC@?8mk^Am
kAm!6AD:r@ AC@5F4ED 2C6 6?;@J65 3J 4@?DF>6CD >@C6 E92? @?6 3:==:@? E:>6D 2 52J :? >@C6 E92? a__ 4@F?EC:6D 2?5 E6CC:E@C:6D 2C@F?5 E96 H@C=5] !6AD:r@ 86?6C2E65 ?62C=J Shc 3:==:@? :? ?6E C6G6?F6 :? a_ad[ 5C:G6? 3J 2 4@>A=6>6?E2CJ 36G6C286 2?5 4@?G6?:6?E 7@@5D A@CE7@=:@ E92E :?4=F56D {2JVD[ s@C:E@D[ r966E@D[ v2E@C256[ !6AD:\r@=2[ |@F?E2:? s6H[ "F2<6C[ 2?5 $@52$EC62>] !6AD:r@VD AC@5F4E A@CE7@=:@ :?4=F56D 2 H:56 C2?86 @7 6?;@J23=6 7@@5D 2?5 5C:?<D[ :?4=F5:?8 >2?J :4@?:4 3C2?5D E92E 86?6C2E6 >@C6 E92? S` 3:==:@? 6249 :? 6DE:>2E65 2??F2= C6E2:= D2=6D]k^Am
kAmvF:5:?8 !6AD:r@ :D @FC G:D:@? E@ q6 E96 v=@32= {6256C :? q6G6C286D 2?5 r@?G6?:6?E u@@5D 3J (:??:?8 H:E9 A6AZ W!6AD:r@ !@D:E:G6X] A6AZ :D @FC DEC2E68:4 6?5\E@\6?5 EC2?D7@C>2E:@? E92E A=246D DFDE2:?23:=:EJ 2E E96 46?E6C @7 @FC 3FD:?6DD DEC2E68J[ D66<:?8 E@ 5C:G6 8C@HE9 2?5 3F:=5 2 DEC@?86C[ >@C6 C6D:=:6?E 7FEFC6 7@C !6AD:r@ 2?5 E96 4@>>F?:E:6D H96C6 H6 @A6C2E6] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9lbfh`dfad_bU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbs`eg_`f`hdhTaeFTbs9EEATadbpTadauTadauHHH]A6AD:4@]4@>TadauTae2TbsHHH]A6AD:4@]4@>U2>Aj2lHHH]A6AD:4@]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]A6AD:4@]4@>k^2m[ 2?5 7@==@H @? k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9l`aaeaa_fhhU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbsadc`faeeadTaeFTbs9EEADTadbpTadauTadauEH:EE6C]4@>TadauA6AD:4@Tae2Tbs)TaqW%H:EE6CXU2>Aj2l)ZW%H:EE6CXQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm) W%H:EE6CXk^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9lbdchdfdfgcU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbsbdcbcg`d`eTaeFTbs9EEADTadbpTadauTadauHHH]:?DE28C2>]4@>TadauA6AD:4@TadauTae2Tbsx?DE28C2>U2>Aj2lZQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9lc_f`hfgdfbU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbsbdcbcg`d`eTaeFTbs9EEADTadbpTadauTadauHHH]:?DE28C2>]4@>TadauA6AD:4@TadauTae2Tbsx?DE28C2>U2>Aj2lx?DE28C2>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmx?DE28C2>k^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9l`ae_dcha`aU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbscaad`eceTaeFTbs9EEADTadbpTadauTadauHHH]72463@@<]4@>Tadau!6AD:r@TadauTae2Tbsu2463@@<U2>Aj2lZQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9lc`ehf`a`_aU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbscaad`eceTaeFTbs9EEADTadbpTadauTadauHHH]72463@@<]4@>Tadau!6AD:r@TadauTae2Tbsu2463@@<U2>Aj2lu2463@@<Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmu2463@@<k^2m[ 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9la__db__bffU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbs`_ggcfh`h`TaeFTbs9EEADTadbpTadauTadauHHH]=:?<65:?]4@>Tadau4@>A2?JTadauA6AD:4@TadauTae2Tbs{:?<65x?U2>Aj2lZQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebad_d\`U2>Aj9l`eehedfdgcU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsccf_abf\`Tae9Tbs`_ggcfh`h`TaeFTbs9EEADTadbpTadauTadauHHH]=:?<65:?]4@>Tadau4@>A2?JTadauA6AD:4@TadauTae2Tbs{:?<65x?U2>Aj2l{:?<65x?Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm{:?<65x?k^2m o!6AD:r@]k^Am
kAmr@?E24Ei |2J2 $2G:?@[ k2 9C67lQ>2:=E@i>2J2]D2G:?@o@>4]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm>2J2]D2G:?@o@>4]4@>k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahade_g^v2E@C2560a]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^AmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahade_h^v2E@C2560b]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^AmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahade_e^a_ae0vq@=E0#vq0(9:E60{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*_```gU2>AjD5la_ae\_b\_cQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^82E@C256\=@H6C\DF82C\3C:?8D\2\?6H\6C2\@7\9J5C2E:@?\H:E9\?@\2CE:7:4:2=\7=2G@CD\DH66E6?6CD\@C\4@=@CD\2?5\fd\=6DD\DF82C\E92?\82E@C256\E9:CDE\BF6?496C\b_af_cb`f]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^82E@C256\=@H6C\DF82C\3C:?8D\2\?6H\6C2\@7\9J5C2E:@?\H:E9\?@\2CE:7:4:2=\7=2G@CD\DH66E6?6CD\@C\4@=@CD\2?5\fd\=6DD\DF82C\E92?\82E@C256\E9:CDE\BF6?496C\b_af_cb`f]9E>=k^2mk^Am
kAm$~&#rt %96 v2E@C256 r@>A2?Jk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*_```gU2>Aj%C2?D>:DD:@?0x5la_ae_b_c`bb`!#0}t($0&$!#00000}*_```gU2>Ajs2E6x5la_ae_b_cQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am



