FRISCO, Texas, Feb. 3, 2026 /PRNewswire/ -- Visit Frisco has launched Frankie, a new AI–powered assistant designed to help travelers quickly plan their trip and navigate all that Frisco, Texas has to offer. Seamlessly integrated into Visit Frisco's website, Frankie uses GuideGeek artificial intelligence technology from Matador Network to deliver curated recommendations, trip–planning support and real–time answers to visitor questions.
Frankie's kickoff comes as Frisco prepares to welcome an influx of domestic and international guests for major events surrounding the FIFA World Cup 26™.
kAmkDEC@?8mp $>2CE6C[ u2DE6C (2J E@ tIA=@C6 uC:D4@k^DEC@?8mk^Am
kAmuC2?<:6 2AA62CD 2D 2 5:D4C66E D@446CU?52D9j32== 2G2E2C @? E96 3@EE@>\C:89E 4@C?6C @7 k2 9C67lQ9EEAi^^G:D:E7C:D4@]4@>QmG:D:E7C:D4@]4@>k^2m[ @776C:?8 FD6CD 2? :?EF:E:G6[ 4@?G6CD2E:@?2= H2J E@ 6IA=@C6 E96 56DE:?2E:@?] %96 px 42? AC@G:56 7F== 4FDE@> :E:?6C2C:6D 2?5 2?DH6C 2?J BF6DE:@? 23@FE G:D:E:?8 uC:D4@[ DF49 2D C64@>>6?5:?8 9@E6=D[ C6DE2FC2?ED[ D9@AD[ 2EEC24E:@?D 2?5 FA4@>:?8 6G6?ED] xE 2=D@ AC@G:56D =:?<D[ A9@E@D[ >2AD 2?5 E96 @AE:@? E@ 4@?E24E E96 ':D:E uC:D4@ E62> 5:C64E=J 7@C 255:E:@?2= 8F:52?46]k^Am
kAmuC2?<:6 C6=:6D AC:>2C:=J @? 4@?E6?E D@FC465 7C@> ':D:E uC:D4@VD H63D:E6 2?5 :D 2=:8?65 H:E9 E96 @C82?:K2E:@?VD >2C<6E:?8 A:==2CD[ G@:46 2?5 E@?6] %C2G6=6CD 42? E6== uC2?<:6 E96:C ?665D 2?5 AC676C6?46D 2?5 C646:G6 F?:BF6 C6DA@?D6D DA64:7:42==J E2:=@C65 E@ 96=A:?8 E96> A=2? E96:C A6C764E EC:A]k^Am
kAmkDEC@?8m!C6A2C:?8 7@C v=@32= ':D:E@CDk^DEC@?8mk^Am
kAmQuC:D4@ :D 862C:?8 FA E@ H6=4@>6 G:D:E@CD 7C@> 2C@F?5 E96 H@C=5[ 2?5 uC2?<:6 96=AD FD >66E E92E >@>6?E H:E9 :??@G2E:@? 2?5 9@DA:E2=:EJ[Q D2JD |2C=2 #@6[ tI64FE:G6 s:C64E@C @7 ':D:E uC:D4@] Q%9:D E@@= 8:G6D EC2G6=6CD :?DE2?E 2446DD E@ E96 :?7@C>2E:@? E96J ?665 H9:=6 8:G:?8 @FC E62> 566A6C :?D:89ED :?E@ G:D:E@C :?E6C6DED[ 3692G:@CD 2?5 E96 EJA6D @7 6IA6C:6?46D E96JVC6 D66<:?8] xEVD 2 8C62E 2DD:DE 7@C @FC 8F6DED 2?5 2 D4@C65 8@2= 7@C @FC A2CE?6CD]Qk^Am
kAm(9:=6 uC2?<:6 H2D 56G6=@A65 H:E9 (@C=5 rFA G:D:E@CD :? >:?5[ E96 px 2DD:DE2?E H:== 4@?E:?F6 DFAA@CE:?8 EC2G6=6CD[ >66E:?8 A=2??6CD 2?5 =@42=D =@?8 27E6C E96 E@FC?2>6?E 4@?4=F56D]k^Am
kAmkDEC@?8mvF:56v66< %649?@=@8J p=C625J s6=:G6C:?8 x?D:89EDk^DEC@?8mk^Am
kAm%96 :?E68C2E:@? 2=D@ 6?92?46D ':D:E uC:D4@VD 23:=:EJ E@ DFC7246 A2CE?6C :?7@C>2E:@?[ F?56CDE2?5 G:D:E@C 56>@8C2A9:4D[ 2?5 4C62E6 255:E:@?2= E@F49A@:?ED 7@C 7:CDE–A2CEJ 52E2 4@==64E:@?] vF:56v66<VD 2?2=JE:4D D9@H DEC@?8 62C=J 6?8286>6?E[ H:E9 FD6CD DA6?5:?8 2? 2G6C286 @7 a >:?FE6D[ af D64@?5D :?E6C24E:?8 H:E9 uC2?<:6] w:89–7C6BF6?4J C6BF6DED :?4=F56 6G6?E 56E2:=D[ A2C<:?8 2?5 EC2?DA@CE2E:@?[ 2?5 C64@>>6?52E:@?D 7@C E9:?8D E@ 5@ :? E96 2C62]k^Am
kAmkDEC@?8m(92EVD :? uC:D4@[ %6I2Dnk^DEC@?8mk^Am
kAmuC:D4@ :D 9@>6 E@ 2 C@3FDE =:?6FA @7 DA@CED @C82?:K2E:@?D 2?5 2EEC24E:@?D[ :?4=F5:?8ik^Am
More from this section
kF= EJA6lQ5:D4Qmk=:m(@C=5 w625BF2CE6CD @7 E96 s2==2D r@H3@JDk^=:mk=:mur s2==2Dk^=:mk=:muC:D4@ #@F89#:56CD W|:{qXk^=:mk=:m!vp @7 p>6C:42k^=:mk=:m}2E:@?2= ':56@82>6 |FD6F>k^=:mk=:m}2E:@?2= $@446C w2== @7 u2>6k^=:mk^F=m
kAm{@42E65 ;FDE ad >:?FE6D ?@CE9 @7 s2==2D 2?5 6BF:5:DE2?E 7C@> 3@E9 su( x?E6C?2E:@?2= p:CA@CE 2?5 s2==2D {@G6 u:6=5[ uC:D4@ :D <?@H? 2D $A@CED r:EJ &$p 2?5 4@?E:?F6D E@ 8C@H 2D 2 AC6>:6C 56DE:?2E:@? 7@C 72>:=:6D[ 72?D 2?5 =6:DFC6 EC2G6=6CD]k^Am
kAmQ!6@A=6 2C6 @7E6? DFCAC:D65 2E 9@H >F49 uC:D4@ @776CD[ H:E9 @G6C d__ C6DE2FC2?ED[ J62C\C@F?5 DA@CE:?8 6G6?ED 2?5 D@ >2?J @E96C 2EEC24E:@?D[Q D2JD |2E25@C }6EH@C< rt~ #@DD q@C56?] QuC2?<:6 :D 56D:8?65 E@ 96=A 72?D[ 72>:=:6D[ 3FD:?6DD EC2G6=6CD 2?5 >@C6 F?=@4< 2== uC:D4@ 92D E@ @776C[ H96E96C E96JVC6 4@>:?8 7C@> 2?@E96C 4:EJ :? %6I2D @C 2 4@F?ECJ 92=7\H2J 2C@F?5 E96 H@C=5]Qk^Am
kAmkDEC@?8mp3@FE |2E25@C }6EH@C<k^DEC@?8mk^Am
kAm|2E25@C }6EH@C< :D E96 H@C=5VD }@] ` >65:2 3C2?5 7@C >@56C? 25G6?EFC6CD 2?5 E96 4C62E@C @7 vF:56v66<[ E96 2H2C5\H:??:?8 px EC2G6= 86?:FD] (:E9 >@C6 E92? `d >:==:@? 7@==@H6CD 24C@DD D@4:2= >65:2[ |2E25@C 3642>6 2 =625:?8 EC2G6= 3C2?5 E9C@F89 :ED AC@5F4E:@? @7 762EFC6 2CE:4=6D[ 4:EJ 8F:56D[ 4C62E@C\7:CDE 4@?E6?E 2?5 @C:8:?2= DEC62>:?8 D9@HD] |2E25@CVD G:56@D 86?6C2E6 @G6C `c_| >@?E9=J G:6HD 2?5 :ED 4@?E6?E 5:DEC:3FE:@? 562=D H:E9 >2;@C 2:C=:?6D[ 2:CA@CED[ 82D DE2E:@?D 2?5 C:56 D92C:?8 4@>A2?:6D C6249 EC2G6=6CD E9C@F89@FE E96:C ;@FC?6J] %96 vF:56v66< px A=2E7@C> 92D @G6C `| 4@?DF>6C FD6CD 2?5 A@H6CD 4FDE@> 4@?G6CD2E:@?2= px 7@C 5@K6?D @7 EC2G6= 3C2?5D 2?5 56DE:?2E:@?D] k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lce_hbeb\`U2>Aj9lfdeac_b`_U2>AjFl9EEATbpTauTau>2E25@C?6EH@C<]4@>TauU2>Aj2l>2E25@C?6EH@C<]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8m>2E25@C?6EH@C<]4@>k^DEC@?8mk^2m M k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lce_hbeb\`U2>Aj9lbad_e`chd_U2>AjFl9EEATbpTauTau8F:56866<]4@>TauU2>Aj2l8F:56866<]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8m8F:56866<]4@>k^DEC@?8mk^2mk^Am
kAm|65:2 r@?E24Eik^Am
kAmy2D@? $:>>Dk^Am
kAmk2 9C67lQ>2:=E@ic_ged`o6>2:=cAC]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmc_ged`o6>2:=cAC]4@>k^2mk^Am
kAmge_]dae]`dddk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l!wffaebU2>AjD5la_ae\_a\_bQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^8F:56866<\E649?@=@8J\56=:G6CD\7C2?<:6\2?\2:\2DD:DE2?E\7@C\7C:D4@\7@C\G:D:E@CD\29625\@7\7:72\H@C=5\4FAae\b_aeffb`h]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^8F:56866<\E649?@=@8J\56=:G6CD\7C2?<:6\2?\2:\2DD:DE2?E\7@C\7C:D4@\7@C\G:D:E@CD\29625\@7\7:72\H@C=5\4FAae\b_aeffb`h]9E>=k^2mk^Am
kAm$~&#rt |2E25@C }6EH@C<k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l!wffaebU2>Aj%C2?D>:DD:@?0x5la_ae_a_b_gcf!#0}t($0&$!#00000!wffaebU2>Ajs2E6x5la_ae_a_bQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
