FRISCO, Texas, Feb. 3, 2026 /PRNewswire/ -- Visit Frisco has launched Frankie, a new AI–powered assistant designed to help travelers quickly plan their trip and navigate all that Frisco, Texas has to offer. Seamlessly integrated into Visit Frisco's website, Frankie uses GuideGeek artificial intelligence technology from Matador Network to deliver curated recommendations, trip–planning support and real–time answers to visitor questions.

Frankie's kickoff comes as Frisco prepares to welcome an influx of domestic and international guests for major events surrounding the FIFA World Cup 26™.

Originally published on the BLOX Digital Content Exchange.