SHENZHEN, China, Jan. 26, 2026 /CNW/ -- On January 5, 2026, The dsm-firmenich Running Team, home to marathon icon Eliud Kipchoge, announced a revolutionary partnership with Huawei. As their official technology partner, Huawei joins forces with this unparalleled squad--known as the world's most formidable running team--to elevate the spirit of running, inspire widespread passion for the sport, and advocate for smarter training methods. Alex Huang, CMO of Huawei Consumer Business Group, commented: "By combining Huawei's expertise in smart wearable technology with the team's deep performance knowledge, we aim to deliver meaningful insights that benefit not only elite athletes, but runners of all levels around the world."

Widely regarded as a living legend among runners worldwide, Kipchoge's career is nothing short of iconic. His groundbreaking achievement of completing a marathon in 1 hour, 59 minutes, and 40 seconds shattered the elusive two-hour barrier--a historic milestone that redefined the limits of human capabilities and embodied his belief that "No Human Is Limited." For him, running transcends elitism; it's a universal pursuit open to all, regardless of age or distance goals. To run, is to be free. To run is to be healthy. To run together is to be united. That is why the next chapter of Eliud's career is about creating a global movement of runners.

Originally published on the BLOX Digital Content Exchange.