Jägermeister Is Now a Proud Ice Cold Partner of Wisconsin's Athletic Programs
WHITE PLAINS, N.Y., Aug. 25, 2026 /PRNewswire/ -- Jägermeister today announced a new partnership with Wisconsin Athletics, becoming a "Proud Ice Cold Partner" ahead of the Fall 2026 athletic season. The partnership connects the iconic global spirits brand with one of the nation's most passionate fan bases and alumni communities.
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