A legacy in motion: two American originals unite on the world's fastest stage in a cinematic celebration of shared heritage, ambition and connection.
CLERMONT, Ky., March 2, 2026 /PRNewswire/ -- Jim Beam®, the world's No.1 bourbon and Official Spirits Partner of the Cadillac Formula 1® Team, today unveiled Raised Together—a new global brand film that explores the authentic and unique history of a relationship that began in Kentucky 90 years ago, and how that legacy comes to life today on the world's fastest stage.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkA E:E=6lQy:> q62>UC68j {2F?496D v=@32= qC2?5 u:=> Qmk:7C2>6 :5lQ!=2J|65:20ahaaef_Q DC4lQ9EEADi^^>>2]AC?6HDH:C6]4@>^A=2J>65:2^ahaaef_^y:>0q62>0r@>AC6DD650#2:D650%@86E96C]9E>=Q H:5E9lQde_Q 96:89ElQbadQ 7C2>63@C56ClQ_Q D4C@==:?8lQ?@Q ?2>6lQ!=2J|65:20ahaaef_Qmk^:7C2>6mk^Amk^5:Gm
kAm%:>65 H:E9 E96 9:89=J 2?E:4:A2E65 563FE @7 E96 r25:==24 u@C>F=2 `® %62> 2E E96 pFDEC2=:2? vC2?5 !C:I[ k6>m#2:D65 %@86E96Ck^6>m :D E96 7:CDE :? 2 D6C:6D @7 42>A2:8? 7:=>D D6E E@ C@== @FE E9C@F89@FE E96 a_ae D62D@?]k^Am
kAm%96 7:=> E6==D E96 DE@CJ @7 E96 8C62E =6?8E9D y:> q62> 9:>D6=7 H6?E E@ D2768F2C5 9:D 72>:=J C64:A6 ?62C=J 2 46?EFCJ 28@—2 =6824J :? H9:49 r25:==24 A=2J65 2 A:G@E2= C@=6] %96 u@F?56C[ E@ AC@E64E 9:D AC@AC:6E2CJ J62DE—2 =:G:?8[ 6DD6?E:2= :?8C65:6?E :? y:> q62>VD 5:DE:?4E 3@FC3@? C64:A6—H@F=5 5C:G6 2 >2D@? ;2C @7 :E 9@>6 6249 ?:89E :? 9:D r25:==24[ D9:6=5:?8 :E 7C@> E96 E9C62ED @7 7:C6 2?5 AC@9:3:E:@?] %9:D C:EF2= 6?DFC65 E96 AC6D6CG2E:@? @7 E96 <6J 6=6>6?E E92E DE:== 567:?6D y:> q62>VD F?>:DE2<23=6 7=2G@C E@52J]k^Am
kAm}@H[ 2D E96 r25:==24 u@C>F=2 `® %62> AC6A2C6D E@ >2<6 :ED 563FE :? E96 a_ae D62D@?[ E96 EH@ :4@?:4 3C2?5D C6F?:E6 E@ H6=4@>6 2 72DE\8C@H:?8 8=@32= 72?32D6 :?E@ E96:C DE@C:65 =6824J]k^Am
kAmk6>mQ#2:D65 %@86E96C E6==D E96 DE@CJ @7 @FC D92C65 96C:E286 2?5 H96C6 H6VC6 962565[Qk^6>m D2:5 zz w2==[ 8=@32= 3C2?5 G:46 AC6D:56?E[ y:> q62>] k6>mQy:> q62> 2?5 r25:==24 6>3@5J 2 F?:BF6=J p>6C:42? DA:C:E—C@@E65 :? EC25:E:@? 3FE ?6G6C 4@?DEC2:?65 3J :E] ~FC A2CE?6CD9:A :D 23@FE A6@A=6—E96 E62>D[ 72?D 2?5 4@>>F?:EJ E92E >2<6 E9:D DA@CE 6IEC2@C5:?2CJ]Qk^6>mk^Am
kAm%96 96C@ 7:=> H:== AC6>:6C6 :? pFDEC2=:2 2?5 }6H +62=2?5 @? |2C49 a 29625 @7 E96 pFDEC2=:2? vC2?5 !C:I 367@C6 C@==:?8 @FE 8=@32==J 24C@DD }@CE9 p>6C:42[ E96 &?:E65 z:?85@>[ v6C>2?J[ r9:?2[ x?5:2[ qC2K:=[ |6I:4@ 2?5 @E96C <6J >2C<6ED E9C@F89@FE E96 a_ae D62D@?] %96 42>A2:8? H:== 36 DFAA@CE65 3J :?E68C2E65 24E:G2E:@?D 24C@DD 3C@2542DE[ 5:8:E2= 2?5 D@4:2= 492??6=D]k^Am
kAmp D64@?5 G6CD:@? 762EFC:?8 r25:==24 u@C>F=2 `® %62> 5C:G6CD $6C8:@ !éC6K 2?5 '2=EE6C: q@EE2D H:== 36 4@>:?8 D@@? @? y:> q62> @H?65 D@4:2= >65:2 492??6=D] %96 4@?E6?E C67=64ED E96:C F?:BF6 A6CD@?2=:E:6D 2?5 D6ED E96 E@?6 7@C E96 EJA6 @7 DE@CJE6==:?8 72?D 42? 6IA64E E@ D66 E9C@F89@FE E96 A2CE?6CD9:A]k^Am
kAmkDEC@?8mq6J@?5 E96 %C24<k^DEC@?8mk^Am
kAmy:> q62>VD AC6D6?46 :? u@C>F=2 `® 6IE6?5D 36J@?5 EC25:E:@?2= 3C2?5:?8] pD E96 72DE6DE 8C@H:?8 DA@CE H:E9 2 8=@32= 72?32D6 @7 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceahgcd\`U2>Aj9lb`hechceebU2>AjFl9EEADTbpTauTauHHH]7@C>F=2`]4@>Tau6?Tau=2E6DETau2CE:4=6TauC64@C5D\8C@HE9\2?5\F?7@C86EE23=6\>@>6?ED\E96\a_ad\7@C>F=2\`\D62D@?\D@\72C]`FD)zqA&D*x?5C*Kaav"%BU2>Aj2lgafZ>:==:@?TarQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmgaf >:==:@?[k^2m 2?5 E96 &]$] C6AC6D6?E:?8 @?6 @7 E96 72DE6DE 8C@HE9 >2C<6EDk6>m—k^6>m:?4=F5:?8 E96 ?6IE 86?6C2E:@? @7 C24:?8 72?D — y:> q62> 2:>D E@ 42A:E2=:K6 @? E96 >@>6?EF> 3F:=5:?8 2 4@>>F?:EJ @7 ?6H[ =682= 5C:?<:?8 286 72?D 2D E96J 4@>6 2=@?8 7@C E96 C:56]k^Am
kAmvF:565 3J E96 36=:67 E92E ?@E9:?8 8C62E 92AA6?D :? :D@=2E:@?[ y:> q62> 6?E6CD E96 8C:5 2D 2 EC2?D7@C>2E:G6 7@C46[ H:E9 2 56D:C6 E@ 96=A C6D92A6 9@H 72?D 6IA6C:6?46 E96 DA@CE]k^Am
kAm%9C@F89@FE a_ae[ E96 A2CE?6CD9:A H:== 4@>6 E@ =:76 H:E9 :>>6CD:G6 6IA6C:6?46D[ 4:EJH:56 24E:G2E:@?D[ C6E2:= :?:E:2E:G6D 2?5 @?\EC256 AC@8C2>D] %96D6 677@CED 2C6 56D:8?65 E@ 566A6? 72?DV 4@??64E:@? E@ E96 DA@CE 2?5 E@ @?6 2?@E96C[ 3F:=5:?8 2 G:3C2?E 4@>>F?:EJ E92E 3C:?8D E@86E96C =:76=@?8 >@E@CDA@CE 6?E9FD:2DED 2?5 2 ?6H 86?6C2E:@? 5:D4@G6C:?8 E96 C246 7@C E96 7:CDE E:>6] %96J 2=D@ 4C62E6 2? :>A@CE2?E A=2E7@C> 7@C y:> q62> E@ C6:?7@C46 :ED 4@>>:E>6?E E@ C6DA@?D:3=6 2=4@9@= 4@?DF>AE:@? 2?5 E@ C6>:?5 4@?DF>6CD ?6G6C E@ 5C:?< 2?5 5C:G6] #6DA@?D:3:=:EJ H:== C6>2:? 46?EC2= E@ 2== >6DD28:?8 2?5 6IA6C:6?46D]k^Am
kAm%9:D 6?8286>6?E DEC2E68J <:4<D @77 2E E96 D62D@? @A6?6C :? |6=3@FC?6[ H96C6 y:> q62> H:== 6IE6?5 C246 H66< 36J@?5 E96 EC24< H:E9 565:42E65 6G6?ED 46=63C2E:?8 DA@CE[ 4F=EFC6[ 2?5 4@>>F?:EJ] qJ 4C62E:?8 :?4=FD:G6[ 6?6C86E:4[ 2?5 C6DA@?D:3=J 6?;@J65 DA246D[ E96 3C2?5 D66<D E@ 96=A D92A6 2 ?6H 6C2 7@C u@C>F=2 `®—@?6 E92E 6>A92D:K6D ?@E ;FDE DA665 3FE 2=D@ D92C65 >@>6?ED 2?5 9F>2? 4@??64E:@?]k^Am
kAmk6>mQpD H6 6?E6C E96 8C:5 7@C E96 7:CDE E:>6[ H6 H2?E E@ 3F:=5 2 4@>>F?:EJ 2C@F?5 E9:D ?6H p>6C:42? E62>[ :?G:E:?8 72?D E@ ;@:? FD @? E9:D ;@FC?6J[Qk^6>m 25565 w2==] k6>mQpD E96 A6@A=6VD 3@FC3@?[ y:> q62> 92D 2=H2JD 366? 23@FE E96 4@==64E:G6 2?5 7@DE6C:?8 4@??64E:@?] %@86E96C H:E9 E96 r25:==24 u@C>F=2 `® %62>[ H6 2:> E@ >2<6 E96 DA@CE >@C6 2446DD:3=6—3C:?8:?8 72?D 4=@D6C E@ E96 24E:@?[ 36J@?5 E96 8C:5[ E@ 46=63C2E6 E96 DE@C:6D 2?5 D92C65 6IA6C:6?46D E92E >2<6 u@C>F=2 `® D@ 4@>A6==:?8] %9:D :D 23@FE 4C62E:?8 4@??64E:@?D—@? 2?5 @77 E96 EC24<]Qk^6>mk^Am
kA 4=2DDlQAC?E24QmkDEC@?8mq6DE t?;@J65 %@86E96C] q6DE t?;@J65 #6DA@?D:3=J]k^DEC@?8mk^Am
kA 4=2DDlQAC?E24Qm %@ =62C? >@C6 23@FE y:> q62> 2?5 r25:==24 u` #24:?8[ G:D:E kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceahgcd\`U2>Aj9lc`_cbdhf_aU2>AjFl9EEATbpTauTauHHH];:>362>]4@>TauU2>Aj2lHHH];:>362>]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH];:>362>]4@>k^2mk^DA2?m @C 7@==@H kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmo;:>362>@77:4:2=k^DA2?m @? x?DE28C2> o425:==247`k^Am
kA 4=2DDlQAC?E24Qmy:> q62>® z6?EF4<J $EC2:89E q@FC3@? (9:D<6J[ c_T p=4]^'@=] ©a_ae y2>6D q] q62> s:DE:==:?8 r@][ r=6C>@?E[ z*k^Am
More from this section
kAmkDEC@?8mt5:E@CD }@E6ik^DEC@?8mk^Am
kAmkDEC@?8mu:=> rC65:EDk^DEC@?8mk^Am
kAms:C64E@Ci }:4 *:2==@FC:Dk^Am
kAm!C@5F4E:@? r@>A2?Ji p#r rC62E:G6k^Am
kAmrC62E:G6 p86?4Ji pC< qC2?5Dk^Am
kAmv=@32= r2>A2:8? %:E=6i #2:D65 %@86E96Ck^Am
kAmw6C@ u:=> {6?8E9i ib_ $64@?5Dk^Am
kAmsC:G6C rFE {6?8E9i ib_ $64@?5Dk^Am
kAmu@C >@C6 :?7@C>2E:@?[ A=62D6 4@?E24Ei k2 9C67lQ>2:=E@iz2E:6]#:?E2=2o6IA@DFC6]?6EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmz2E:6]#:?E2=2o6IA@DFC6]?6Ek^2m @C k2 9C67lQ>2:=E@ip>2?52]w2J?6Doq62>$F?E@CJ]r@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmp>2?52]w2J?6Doq62>$F?E@CJ]r@>k^2m k^Am
kAmkDEC@?8mp3@FE y:> q62>®ik^DEC@?8m y:> q62> :D E96 H@C=5VD 36DE\D6==:?8 3@FC3@?[ 4C27E65 3J 6:89E 86?6C2E:@?D @7 72>:=J 5:DE:==6CD D:?46 `fhd] uC65 }@6[ y:> q62>VD D6G6?E9 v6?6C2E:@? |2DE6C s:DE:==6C[ 2?5 uC655:6 }@6[ y:> q62>VD 6:89E9 v6?6C2E:@? |2DE6C s:DE:==6C[ 92G6 DE2J65 ECF6 E@ E96 72>:=J C64:A6 E92EVD 366? A2DD65 5@H? E9C@F89 86?6C2E:@?D] %96 y:> q62> A@CE7@=:@ @7 AC@5F4ED :?4=F56D y:> q62> q@FC3@?[ y:> q62> q=24<®[ 2?5 y:> q62> u=2G@CD[ 2>@?8 @E96C @776C:?8D] u@C >@C6 :?7@C>2E:@?[ 8@ E@ k2 9C67lQ9EEAi^^HHH];:>362>]4@>Q C6=lQ?@7@==@HQmHHH];:>362>]4@>k^2m o;:>362>@77:4:2= @? x?DE28C2> 2?5 o;:>362> @? %H:EE6C]k^Am
kAmkDEC@?8mp3@FE r25:==24 u@C>F=2 `® %62>ik^DEC@?8m %96 r25:==24 u@C>F=2 `® %62> :D 2 DA64:2=:DE >@E@C C24:?8 E62> 4@>A6E:?8 :? E96 uxp u@C>F=2 ` (@C=5 r92>A:@?D9:A] q24<65 3J %(v |@E@CDA@CED 2?5 v6?6C2= |@E@CD[ E96 E62> 92D @A6C2E:@?D :? u:D96CD[ x?5:2?2 W&$pXj r92C=@EE6[ }@CE9 r2C@=:?2 W&$pXj 2?5 $:=G6CDE@?6[ }@CE92>AE@?D9:C6 W&zX] (:E9 E96 4@?7:56?46 E@ 5C62> 3:8 2?5 E96 A2DD:@? E@ 56=:G6C[ E96 r25:==24 u@C>F=2 `® %62> :D 3F:=5:?8 6G6CJE9:?8 7C@> E96 8C@F?5 FA – 7C@> 9:89\A6C7@C>2?46 C246 42CD E@ 2? :?4=FD:G6[ G2=F6D\5C:G6? 4F=EFC6] %96 E62> H:== >2<6 :ED u@C>F=2 `® 563FE :? a_ae]k^Am
kAmkDEC@?8mp3@FE v|ik^DEC@?8m v6?6C2= |@E@CD W}*$tiv|X :D 5C:G:?8 E96 7FEFC6 @7 EC2?DA@CE2E:@?[ =6G6C28:?8 25G2?465 E649?@=@8J E@ 3F:=5 D276C[ D>2CE6C[ 2?5 =@H6C 6>:DD:@? 42CD[ ECF4<D[ 2?5 $&'D] v|VD qF:4<[ r25:==24[ r96GC@=6E[ 2?5 v|r 3C2?5D @776C 2 3C@25 A@CE7@=:@ @7 :??@G2E:G6 82D@=:?6\A@H6C65 G69:4=6D 2?5 E96 :?5FDECJVD H:56DE C2?86 @7 t'D[ 2D H6 >@G6 E@ 2? 2==\6=64EC:4 7FEFC6] {62C? >@C6 2E k2 9C67lQ9EEAi^^v|]4@>Qmv|]4@>k^2m]k^Am
kAmkDEC@?8mp3@FE $F?E@CJ v=@32= $A:C:EDk^DEC@?8m pD 2 H@C=5 =6256C :? AC6>:F> DA:C:ED[ $F?E@CJ v=@32= $A:C:ED :?DA:C6D E96 3C:==:2?46 @7 =:76[ 3J 4C62E:?8 C:49 6IA6C:6?46D 7@C A6@A=6[ :? 92C>@?J H:E9 ?2EFC6] z?@H? 7@C :ED 4C27ED>2?D9:A @7 AC6>:F> H9:D<:6D[ :?4=F5:?8 y:> q62>® 2?5 |2<6CVD |2C<®j y2A2?6D6 H9:D<:6D[ :?4=F5:?8 *2>2K2<:®[ w2<FD9F®[ w:3:<:® 2?5 %@<:™j 2?5 =625:?8 $4@E49 3C2?5D :?4=F5:?8 {2A9C@2:8® 2?5 q@H>@C6®[ $F?E@CJ v=@32= $A:C:ED 2=D@ AC@5F46D =625:?8 3C2?5D DF49 2D %C6D v6?6C24:@?6D® 2?5 t= %6D@C@® E6BF:=2[ #@<F™ 2?5 $:AD>:E9® 8:?[ 2?5 :D 2 H@C=5 =6256C :? #625J\%@\sC:?< 4@4<E2:=D[ H:E9 3C2?5D =:<6 \`he™ W>:?FD @?6\?:?6\D:IX 2?5 ~? %96 #@4<D™ !C6>:F> r@4<E2:=D] k^Am
kAmp 8=@32= 4@>A2?J H:E9 2AAC@I:>2E6=J e[___ 6>A=@J66D :? ?62C=J b_ 4@F?EC:6D[ $F?E@CJ v=@32= $A:C:ED :D 5C:G6? 3J :ED 4@C6 G2=F6D @7 vC@H:?8 7@C v@@5[ *2EE6 |:?292C6 2?5 v:G:?8 q24< E@ $@4:6EJ] %96 4@>A2?JVD !C@@7 !@D:E:G6 DFDE2:?23:=:EJ DEC2E68J :?4=F56D 2>3:E:@FD 8@2=D 2?5 :?G6DE>6?ED E@ 5C:G6 DFDE2:?23=6 492?86 2?5 92G6 2 A@D:E:G6 :>A24E @? E96 A=2?6E[ 4@?DF>6CD 2?5 4@>>F?:E:6D] w625BF2CE6C65 :? }6H *@C< r:EJ[ $F?E@CJ v=@32= $A:C:ED :D 2 DF3D:5:2CJ @7 $F?E@CJ w@=5:?8D {:>:E65 @7 y2A2?] u@C >@C6 :?7@C>2E:@?[ G:D:EkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceahgcd\`U2>Aj9lcahbdfbgefU2>AjFl9EEADTbpTauTauFC=5676?D6]4@>TauGbTau009EEADTbpTauHHH]DF?E@CJ8=@32=DA:C:ED]4@>Tau00TbqPP~Bv@e2C(\pf"P6?e\A;)3Is@>E?I%GAs#bu(e8""}8{a>+*?C*Cva&?rKa|ch75gw8vt+3=$G\6b}Cx{}9GA)pHs4"d"Ay'q0x5y'q;26Je9C$"!zg8eBC"TacU2>Aj2lHHH]DF?E@CJ8=@32=DA:C:ED]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]DF?E@CJ8=@32=DA:C:ED]4@>k^2mk^DA2?m 2?5kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceahgcd\`U2>Aj9lbge`hbeacfU2>AjFl9EEADTbpTauTauFC=5676?D6]4@>TauGbTau009EEADTbpTauHHH]5C:?<D>2CE]4@>Tau00TbqPP~Bv@e2C(\pf"P6?e\A;)3Is@>E?I%GAs#bu(e8""}8{a>+*?C*Cva&?rKa|ch75gw8vt+3=$G\6b}Cx{}9GA)pHs4"d"Ay'q0x5y'q;26Je9C$"}!$#9_h"TacU2>Aj2lTraTp_HHH]5C:?<D>2CE]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm HHH]5C:?<D>2CE]4@>k^2mk^DA2?m] k^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^adb`e`d^y:>q62>0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*hgbhfU2>AjD5la_ae\_b\_aQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^;:>\362>\=2F?496D\C2:D65\E@86E96C\8=@32=\3C2?5\7:=>\29625\@7\7@C>F=2\`\D62D@?\@A6?6C\b_af__cfh]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^;:>\362>\=2F?496D\C2:D65\E@86E96C\8=@32=\3C2?5\7:=>\29625\@7\7@C>F=2\`\D62D@?\@A6?6C\b_af__cfh]9E>=k^2mk^Am
kAm$~&#rt y:> q62>k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*hgbhfU2>Aj%C2?D>:DD:@?0x5la_ae_b_a_h__!#0}t($0&$!#00000}*hgbhfU2>Ajs2E6x5la_ae_b_aQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
