The World's #1 Hair Oil Brand* and the World's #1 Female Tennis Player Unite in a Powerful New Partnership Celebrating Confidence, Beauty and Performance.
NEW YORK, Aug. 25, 2026 /CNW/ -- Moroccanoil debuts professional tennis champion Aryna Sabalenka as its new Global Brand Ambassador, marking a strategic evolution for the brand. After years as the Official Haircare Sponsor of the Miami Open, one of tennis' most prestigious tournaments, Moroccanoil has established a strong presence within the sport--bringing beauty and self-care into a world increasingly defined by confidence, wellness, and performance.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`hfcgd`^|@C@442?@:=\I\pCJ?2\$232=6?<2];A8n:5l~pah_gccfQ E:E=6lQpCJ?2 $232=6?<2 7@C |@C@442?@:=Q 2=ElQpCJ?2 $232=6?<2 7@C |@C@442?@:=Q ^mk^Amk^5:Gm
kAmpD @?6 @7 E96 >@DE 5@>:?2?E 2?5 C64@8?:K23=6 2E9=6E6D :? E6??:D[ $232=6?<2 :D <?@H? 7@C 3@E9 96C 762C=6DD A6CD@?2=:EJ 2?5 96C A@H6C7F= 82>6[ >2<:?8 96C 2 ?2EFC2= 7:E 7@C |@C@442?@:= 2D E96 3C2?5 4@?E:?F6D E@ 6IA2?5 :ED AC6D6?46 2E E96 :?E6CD64E:@? @7 362FEJ[ DA@CE[ 2?5 H6==?6DD]k^Am
kAmQpD @FC C6=2E:@?D9:A H:E9 E6??:D 92D 4@?E:?F65 E@ 6G@=G6[ A2CE?6C:?8 H:E9 pCJ?2 76=E =:<6 E96 A6C764E ?6IE >2E49[Q D2:5 |2C:?2 z:CD49?6C[ $6?:@C ':46 !C6D:56?E @7 v=@32= |2C<6E:?8[ |@C@442?@:=] Q$96 :D 2? :?4C65:3=6 2E9=6E6[ 3FE H92E ECF=J D6ED 96C 2A2CE :D 9@H D96 4@??64ED H:E9 A6@A=6] $96 3C:?8D DEC6?8E9[ 2FE96?E:4:EJ[ 2?5 F?56?:23=6 6?6C8J 3@E9 @? 2?5 @77 E96 4@FCE] pCJ?2VD 8=@32= :?7=F6?46 2=:8?D A6C764E=J H:E9 @FC >:DD:@? E@ :?DA:C6 2?5 6?8286 4@>>F?:E:6D H@C=5H:56]Qk^Am
kAm(:E9 >F=E:A=6 vC2?5 $=2> E:E=6D[ 2 A@H6C7F= A=2J:?8 DEJ=6[ 2?5 @?6 @7 E96 DA@CEVD >@DE A2DD:@?2E6 72? 32D6D[ $232=6?<2 92D 364@>6 2 567:?:?8 7246 @7 >@56C? E6??:D] %9C@F89@FE E96 A2CE?6CD9:A[ D96 H:== 9625=:?6 |@C@442?@:=VD 8=@32= 42>A2:8?D 2?5 4@==23@C2E6 @? 6I4=FD:G6 4@?E6?E 46=63C2E:?8 E96 4@??64E:@? 36EH66? A6C7@C>2?46 2?5 A6CD@?2= DEJ=6]k^Am
kAmQ(96E96C xV> H2=<:?8 @?E@ E96 4@FCE :? 7C@?E @7 E9@FD2?5D @7 72?D @C 86EE:?8 C625J 7@C 2? 6G6?E[ 4@?7:56?46 492?86D 6G6CJE9:?8] (96? x 766= 8@@5[ x 42? 7@4FD @? H92E x 5@ 36DE] |@C@442?@:= 92D 366? @?6 @7 E9@D6 3C2?5D xVG6 86?F:?6=J =@G65 FD:?8 7@C J62CD 3642FD6 :E 2=H2JD >2<6D >J 92:C 766= 962=E9J[ 677@CE=6DD[ 2?5 C625J 7@C H92E6G6C E96 52J 3C:?8D[Q D2:5 $232=6?<2] Q%92EVD H9J E9:D A2CE?6CD9:A :D D@ 6I4:E:?8 7@C >6\\:E 766=D 2FE96?E:4] xV> AC@F5 E@ H@C< H:E9 2 3C2?5 E92E 96=AD A6@A=6 766= 6>A@H6C65 2?5 4@>7@CE23=6 36:?8 E96>D6=G6D]Qk^Am
kAm%@86E96C[ |@C@442?@:= 2?5 $232=6?<2 H:== 492>A:@? 2 ?6H G:D:@? @7 362FEJ[ 46=63C2E:?8 E96 C@FE:?6D[ C:EF2=D[ 2?5 >@>6?ED E92E 96=A A6@A=6 766= E96:C 36DE\\7C@> 46?E6C 4@FCE E@ 6G6CJ52J =:76] %9C@F89 8=@32= 42>A2:8?D[ :>>6CD:G6 6IA6C:6?46D[ 2?5 >2CBF66 E6??:D 6G6?ED[ E9:D A2CE?6CD9:A H:== :?DA:C6 4@?DF>6CD 2C@F?5 E96 H@C=5 E@ 6>3C246 DEC6?8E9[ :?5:G:5F2=:EJ[ 2?5 D6=7\6IAC6DD:@?]k^Am
kAmkDEC@?8mp3@FE |@C@442?@:=k^DEC@?8mk^Am
More from this section
kAmx?DA:C65 3J E96 |65:E6CC2?62?[ |@C@442?@:= 4@>6D E@ =:76 E9C@F89 @FC :4@?:4 EFCBF@:D6 A24<28:?8 2?5 D:8?2EFC6 7C28C2?46[ 7@C 2? 6I@E:4 6IA6C:6?46 E92E EC2?DA@CED E96 D6?D6D] ~FC @C:8:?2= |@C@442?@:= %C62E>6?E A:@?66C65 @:=\:?7FD65 92:C42C6 2?5 DA2C<65 8=@32= :?E6C6DE :? 2C82? @:=] pE E96 962CE @7 @FC 3C2?5 :D E96 DEJ=:DE 4@>>F?:EJ E92E :?DA:C6D FD E@ 4C62E6 67764E:G6 2?5 62DJ\E@\FD6 AC@5F4ED] %@52J[ @FC >:DD:@? C6>2:?D F?492?865i E@ A:@?66C 362FEJ :??@G2E:@?D H9:=6 >2<:?8 2 A@D:E:G6 :>A24E] (6 DFAA@CE 2?:>2= H6=72C6 2D 2 4CF6=EJ\7C66 3C2?5 H:E9 @FC !t%p q62FEJ H:E9@FE qF??:6D 46CE:7:42E:@? 2?5 A2CE?6CD9:A H:E9 wF>2?6 (@C=5 7@C p?:>2=D] ~462? 4@?D6CG2E:@? 2?5 DFDE2:?23:=:EJ 2C6 46?EC2= E@ FD[ :?4=F5:?8 @FC 4@==23@C2E:@? H:E9 ~462?2] pD @FC ;@FC?6J 4@?E:?F6D[ H6 DEC:G6 E@ >2<6 2 >62?:?87F= 5:776C6?46 :? @FC 4@>>F?:E:6D 2?5 2C@F?5 E96 H@C=5]k^Am
kAm|@C@442?@:= 92:C 2?5 3@5J AC@5F4ED 2C6 2G2:=23=6 2E 7:?6 D2=@?D 2?5 C6E2:=6CD[ DA2D[ 2?5 @?=:?6 :? @G6C g_ 4@F?EC:6D H@C=5H:56] ':D:E FD 2E k2 9C67lQ9EEAi^^|@C@442?@:=]4@>Qm|@C@442?@:=]4@>k^2m] u@C 52:=J :?DA:C2E:@?[ 7@==@H o|@C@442?@:= @? %:<%@<[ )[ 2?5 x?DE28C2>j DF3D4C:36 E@ @FC 362FEJ EFE@C:2=D @? *@F%F36[ 2?5 7:?5 FD @? u2463@@<Pk^Am
kAmk2 9C67lQ>2:=E@i>@>65:2o23>4\FD]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm>@>65:2o23>4\FD]4@>k^2mk^Am
kAmkDA2?mYr:C42?2[ &$ !C6DE:86 q62FEJ %||[ w2:C ~:=[ p??F2= a_adk^DA2?mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`fdbag^|@C@442?@:=\{@8@];A8n:5l~pah_gbfdQ E:E=6lQ|@C@442?@:=Q 2=ElQ|@C@442?@:=Q ^mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*bagagU2>AjD5la_ae\_g\adQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^>@C@442?@:=\D6CG6D\FA\:ED\?6H6DE\8=@32=\3C2?5\2>32DD25@C\2CJ?2\D232=6?<2\b_agdgfeh]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^>@C@442?@:=\D6CG6D\FA\:ED\?6H6DE\8=@32=\3C2?5\2>32DD25@C\2CJ?2\D232=6?<2\b_agdgfeh]9E>=k^2mk^Am
kAm$~&#rt |@C@442?@:=k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]?6HDH:C6]42^CE]8:7n}6HDxE6>x5lrddebU2>Aj%C2?D>:DD:@?0x5la_ae_gad_h_drp}psp}(rp}psp!#0rddebU2>Ajs2E6x5la_ae_gadQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am



