ATLANTA, Jan. 22, 2026 /PRNewswire/ -- Athlete endorsements are increasingly driving purchase decisions, and brands are under pressure to prove every dollar they spend. NIL Club, a leading platform connecting brands with college student-athletes, today announced a strategic integration with Impact.com, one of the world's largest partnership management platforms, giving marketers access to 650,000+ student-athletes.
The NIL Club-Impact.com integration lets brands run athlete-driven, performance-based campaigns using the tracking, attribution, and reporting systems they already rely on. Instead of treating NIL as a one-off experiment, marketers can manage student-athlete programs alongside their other performance channels.
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