The Beauty Brand Unveils the Newest Face of the "Make Them Look" Campaign, Continuing Commitment to Self-Expression and Deepening its Investment in Elevating Female Athletes
LOS ANGELES, March 11, 2026 /PRNewswire/ -- NYX Professional Makeup announces partnership with Lauren Betts, the college basketball standout who earned both Conference Player of the Year and Defensive Player of the Year honors. As one of the first beauty brands to develop strategic partnerships in women's sports, NYX Professional Makeup has made supporting female athletes a defining part of its brand identity — and Betts is a natural next chapter.
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