Company elevates college athlete influencers to deliver the missing layer for retail media networks, connecting cultural influence to verified commercial outcomes at scale
LINCOLN, Neb., June 18, 2026 /PRNewswire/ -- Opendorse, the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry, today announced the official launch of Opendorse One⢠and introduced Athlete Commerce Media as a new performance category connecting athlete-powered content to retail media networks at scale.
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