New MFour Data Research survey of 1,000 U.S. World Cup viewers reveals the 90-second window where Michelob Ultra, Gatorade, and Nike get to put their biggest stars — and the world's biggest athletes — right in front of a captive global audience
LOS ANGELES, June 22, 2026 /PRNewswire/ -- The whistle blows. Players grab water bottles. Sponsor logos flood the screen. And somewhere in the stands, and on couches across the country… a debate quietly plays out: is this break for the athletes, or for the advertisers?
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