Industry leader cuts through the gimmicks to bring all of your football picks to one app
ATLANTA, Jan. 12, 2026 /PRNewswire/ -- PrizePicks, the leading sports entertainment operator in North America, is taking aim at ad fatigue this football postseason with a new commercial starring Marshawn Lynch and Adam Devine. Developed in partnership with advertising agency Preacher, the spot playfully pokes fun at an industry overflowing with gimmicks, while reminding fans what they actually care about in January: getting it right.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^aacbbbb^!C:K6!:4<D0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmQqJ E9:D A@:?E :? E96 D62D@?[ DA@CED 72?D 92G6 D66? ;FDE 23@FE 6G6CJ 8:>>:4< :>28:?23=6[Q D2:5 |:<6 "F:8=6J[ r9:67 |2C<6E:?8 ~77:46C 2E !C:K6!:4<D] Q%9:D DA@E :D 23@FE 4FEE:?8 E9C@F89 E92E 4=FEE6C[ 92G:?8 2 =:EE=6 7F? H:E9 E96 :?5FDECJ[ 2?5 <66A:?8 E96 7@4FD @? H92E @FC A=2J6CD C62==J 42C6 23@FE 5FC:?8 E96 A=2J@77D]Qk^Am
kAm%96 42>A2:8? >2C<D E96 C6EFC? @7 {J?49 2?5 s6G:?6 2D D6=7\2H2C6 A:E49>6? ?2G:82E:?8 2 DEF5:@ A24<65 H:E9 E96 @G6C\E96\E@A DEF?ED 72?D 92G6 D66? 2== D62D@?] pD E96J 3CFD9 A2DE E96 ?@:D6[ E96 5F@ 9:89=:89ED !C:K6!:4<DV D:>A=6[ 72?\7:CDE 2AAC@249 E@ DA@CED 6?E6CE2:?>6?E]k^Am
kAm%96 4@>>6C4:2= 7@==@HD {J?49 2?5 s6G:?6 2D E96J ?2G:82E6 2 4C@H565 DEF5:@ D6E 7F== @7 A2DE 4@>>6C4:2= DEF?ED] %96 5F@ 3CFD96D A2DE E96 ?@:D6 @7 42>A2:8?D A2DE[ H9:=6 62D:=J 2446DD:?8 !C:K6!:4<DV s2:=J u2?E2DJ $A@CED @776C:?8 kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdhbagd\`U2>Aj9lafgbhdhca_U2>AjFl9EEADTbpTauTauHHH]AC:K6A:4<D]4@>Tau96=A\46?E6CTauA=2J6C\A:4<DU2>Aj2l!=2J6CZ!:4<DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm!=2J6C !:4<Dk^2mk^DA2?m 2?5 :ED 2==\?6H AC65:4E:@? >2C<6ED @776C:?8 kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdhbagd\`U2>Aj9lbddafhcfbbU2>AjFl9EEADTbpTauTauHHH]AC:K6A:4<D]4@>TauAC6DD\?6HDTauAC:K6A:4<D\=2F?496D\AC65:4E:@?\>2C<6ED\@776C:?8\H:E9\<2=D9:U2>Aj2l%62>Z!:4<DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm%62> !:4<Dk^2mk^DA2?m 2== @? @?6 2AA] !C:K6!:4<DV :?5FDECJ =625:?8 82>6D 4@>3:?65 H:E9 A@AF=2C ?6H 762EFC6D =:<6 kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdhbagd\`U2>Aj9l`fec_gef_hU2>AjFl9EEADTbpTauTauHHH]AC:K6A:4<D]4@>TauAC6DD\?6HDTauAC:K6A:4<D\F?G6:=D\?6H\D@4:2=\762EFC6D\H:E9\=2F?49\@7\E96\7665U2>Aj2l%96Zu665Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm%96 u665k^2mk^DA2?m 2?5 kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdhbagd\`U2>Aj9lbecbdechhhU2>AjFl9EEADTbpTauTauHHH]AC:K6A:4<D]4@>TauAC6DD\?6HDTauAC:K6A:4<D\:?EC@5F46D\62C=J\6I:E\762EFC6U2>Aj2lt2C=JZtI:EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmt2C=J tI:Ek^2mk^DA2?m >2<6 :E E96 A=246 E@ 36 7@C 6G6CJ >@>6?E @7 E96 A@DED62D@?]k^Am
kA 4=2DDlQAC?E24Qmk6>mr=:4< kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdhbagd\`U2>Aj9lbd_`gbdffcU2>AjFl9EEADTbpTauTau2AA]3@I]4@>TauDTau9_=bea=@cHD>bJ_=`5:JbGfefC3H;bGIU2>Aj2l96C6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm96C6k^2mk^DA2?m E@ G:6H E96 DA@E 2?5 42>A2:8? 2DD6ED W4C65:Ei !C:K6!:4<DXk^6>mk^Am
More from this section
kAmpD !C:K6!:4<D 4@?E:?F6D E@ 8C@H :ED 7@@EAC:?E ?2E:@?H:56[ :E C6>2:?D 4@>>:EE65 E@ >2:?E2:?:?8 E96 9:896DE DE2?52C5D @7 4@>A=:2?46[ :?E68C:EJ[ 2?5 #6DA@?D:3=6 v2>:?8] x? a_ad[ E96 4@>A2?J 62C?65 :rp! 244C65:E2E:@? 7C@> E96 }2E:@?2= r@F?4:= @? !C@3=6> kDA2? 4=2DDlQQ E:E=6lQQmv2>3=:?8k^DA2?m W}r!vX[ 364@>:?8 E96 7:CDE 2?5 @?=J 72?E2DJ DA@CED @A6C2E@C E@ C646:G6 E9:D 46CE:7:42E:@?]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE !C:K6!:4<Dk^DA2?mk^DEC@?8mk^Am
kAm!C:K6!:4<D :D E96 =625:?8 DA@CED 6?E6CE2:?>6?E @A6C2E@C :? E96 &?:E65 $E2E6D] w625BF2CE6C65 :? pE=2?E2[ v6@C8:2[ !C:K6!:4<D @776CD :??@G2E:G6 D<:==\32D65 72?E2DJ 82>6D E92E 6?8286 2?5 6I4:E6 DA@CED 72?D ?2E:@?H:56] ~A6C2E:?8 :? >@C6 E92? cd ;FC:D5:4E:@?D 2?5 4@?E:?F:?8 E@ 6IA2?5[ !C:K6!:4<D :D 565:42E65 E@ 6?92?4:?8 E96 DA@CED 6IA6C:6?46 7@C 2==] u@C >@C6 :?7@C>2E:@?[ G:D:E kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcdhbagd\`U2>Aj9laa_gfcg_`dU2>AjFl9EEATbpTauTauHHH]AC:K6A:4<D]4@>TauU2>Aj2lHHH]AC:K6A:4<D]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]AC:K6A:4<D]4@>k^2mk^DA2?m]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lr{e_ecgU2>AjD5la_ae\_`\`aQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^AC:K6A:4<D\6?=:DED\>2CD92H?\=J?49\2?5\252>\56G:?6\E@\E24<=6\@?6\@7\E96\:?5FDECJD\3:886DE\:DDF6D\E@@\>2?J\4@>>6C4:2=D\b_aedgbge]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^AC:K6A:4<D\6?=:DED\>2CD92H?\=J?49\2?5\252>\56G:?6\E@\E24<=6\@?6\@7\E96\:?5FDECJD\3:886DE\:DDF6D\E@@\>2?J\4@>>6C4:2=D\b_aedgbge]9E>=k^2mk^Am
kAm$~&#rt !C:K6!:4<Dk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lr{e_ecgU2>Aj%C2?D>:DD:@?0x5la_ae_``a_h__!#0}t($0&$!#00000r{e_ecgU2>Ajs2E6x5la_ae_``aQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
