MEMPHIS, Tenn., March 11, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center as the Official Wax Partner of its inaugural season, featuring them at league events, digital platforms, and fan activations. This new sponsorship combines European Wax Center's long‑standing focus on confidence, empowerment, and helping individuals feel their best with the Pro Cheer League's desire to help athletes, families, and cheer fans show up confident and ready for the spotlight.
kAmQtFC@A62? (2I r6?E6CVD G2=F6D 2C6 C@@E65 :? E2<:?8 3@=5 DE6AD E@ 4C62E6 DEC@?8 2?5 G:3C2?E 6?G:C@?>6?ED[Q D2:5 z2E:6 |F==6?[ r9:67 r@>>6C4:2= ~77:46C @7 tFC@A62? (2I r6?E6C] Q%92EVD H9J :EVD DF49 2 D62>=6DD 7:E 7@C FD E@ A2CE?6C H:E9 E96 !C@ r966C {628F6—2? @C82?:K2E:@? E92E 492>A:@?D E9@D6 G2=F6D 2?5 3F:=5D 4@?7:56?46 2>@?8 :ED 4@>A6E:E@CD] pD H6 96=A C6G62= 4@?7:56?46 H:E9:? @FC 46?E6C 5@@CD[ H6VC6 6I4:E65 E@ 36 2 A2CE @7 3C:?8:?8 D6=7\6>A@H6C>6?E E@ E96 !C@ r966C {628F6 DE286D 24C@DD E96 4@F?ECJ]Q k^Am
kAm%96 7:CDE D62D@? @7 E96 !C@ r966C {628F6 :D 2=C625J F?56CH2J[ 762EFC:?8 7@FC 4@\65 E62>D @7 A2:5 2E9=6E6D — k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9lbhgfhghbhhU2>AjFl9EEADTbpTauTauAC@4966C=628F6]4@>TauA286DTau2E=2?E2\2:CU2>Aj2lpE=2?E2Zp:CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmpE=2?E2 p:Ck^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9lbahhahehhaU2>AjFl9EEADTbpTauTauAC@4966C=628F6]4@>Tau3=@8DTau52==2D\5C:G6\?6HDU2>Aj2ls2==2DZsC:G6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQms2==2D sC:G6k^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9lgdbe_dae_U2>AjFl9EEADTbpTauTauAC@4966C=628F6]4@>Tau3=@8DTau8@=56?\DE2E6\8C:E\?6HDU2>Aj2lv@=56?Z$E2E6ZvC:EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmv@=56? $E2E6 vC:Ek^2m[ 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9l`_c_bdg`ceU2>AjFl9EEADTbpTauTauAC@4966C=628F6]4@>Tau3=@8DTau>:2>:\>6E2=\?6HDU2>Aj2l|:2>:Z|6E2=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm|:2>: |6E2=k^2m — 4@>A6E:?8 24C@DD 7:G6 ?2E:@?2= 6G6?ED 4F=>:?2E:?8 H:E9 E96 492>A:@?D9:A >2E49 :? }2D9G:==6 @? |2C49 af[ a_ae] p== >2E496D 2C6 2G2:=23=6 =:G6 @? k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9laa_hc`cb`gU2>AjFl9EEADTbpTauTauAC@4966C=628F6]4@>TauA286DTau9@H\E@\H2E49U2>Aj2lx~}Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmx~}k^2m[ 2?5 E96J ?6IE 4@>A6E6 :? p?296:> @? uC:52J[ |2C49 `b[ 2E g A]>] t%]  k^Am
kAmQr966C 2E E96 AC@76DD:@?2= =6G6= :D ?@E @?=J 23@FE E96 D<:== 2?5 AC64:D:@? E92E 4@>6D 7C@> J62CD @7 EC2:?:?8 2?5 E62>H@C<[ 3FE 2=D@ E96 4@?7:56?46 E@ A6C7@C> 2?5 6I64FE6[Q D2:5 !C@ r966C {628F6 r@>>:DD:@?6C y@9? }6H3J] Q(6VC6 6I4:E65 E@ H6=4@>6 tFC@A62? (2I r6?E6C 2D 2 A2CE?6C E92E D92C6D @FC 4@>>:E>6?E E@ 6>A@H6C:?8 2E9=6E6D 2?5 6=6G2E:?8 E96 72? 6IA6C:6?46 2D H6 4@?E:?F6 E@ :?G6DE :? E96 7FEFC6 @7 @FC DA@CE 2?5 E96 !C@ r966C {628F6]Qk^Am
kAm!x'~% p86?4J k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9lc_deff_b`bU2>AjFl9EEADTbpTauTauAC@4966C=628F6]4@>Tau3=@8DTau?6HDTauE96\AC@\4966C\=628F6\A2CE?6CD\H:E9\A:G@E\286?4J\2D\@77:4:2=\4@>>6C4:2=\286?4J\@7\C64@C5U2>Aj2lD6CG6DQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmD6CG6Dk^2m 2D E96 @77:4:2= DA@?D@CD9:A D2=6D A2CE?6C @7 E96 !C@ r966C {628F6 2?5 2DD:DE65 H:E9 D64FC:?8 2?5 3F:=5:?8 E9:D 28C66>6?E]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qm|65:2 r@?E24EDk^DA2?mk^DEC@?8mk^Am
kAmy6CCJ }2DC[ k2 9C67lQ>2:=E@iy6CCJ]}2DCo>J6H4]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmy6CCJ]}2DCo>J6H4]4@>k^2mk^Am
More from this section
kAmqC:2? q:2?4@[ k2 9C67lQ>2:=E@i>65:2oG2CD:EJ3C2?5D]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm>65:2oG2CD:EJ3C2?5D]4@>k^2mk^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE tFC@A62? (2I r6?E6Ck^DA2?mk^DEC@?8mk^Am
kAmtFC@A62? (2I r6?E6C[ x?4] W}p$sp"i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9l`hcg`bdfagU2>AjFl9EEADTbpTauTauHHH]AC?6HDH:C6]4@>Tau?6HDTau6FC@A62?\H2I\46?E6CTauU2>Aj2lt(r+Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mt(r+k^DEC@?8mk^2mX :D E96 =625:?8 7C2?49:D@C 2?5 @A6C2E@C @7 @FE\@7\9@>6 H2I:?8 D6CG:46D :? E96 &?:E65 $E2E6D] tFC@A62? (2I r6?E6C =@42E:@?D A6C7@C> >@C6 E92? ab >:==:@? D6CG:46D A6C J62C[ AC@G:5:?8 8F6DED H:E9 2? F?A2C2==6=65[ AC@76DD:@?2= A6CD@?2= 42C6 6IA6C:6?46 25>:?:DE6C65 3J 9:89=J EC2:?65 H2I DA64:2=:DED H:E9:? E96 AC:G24J @7 4=62?[ :?5:G:5F2= H2I:?8 DF:E6D] %96 r@>A2?J 4@?E:?F6D E@ C6G@=FE:@?:K6 E96 H2I:?8 :?5FDECJ H:E9 :ED :??@G2E:G6 r@>7@CE (2IkDFAm®k^DFAm 7@C>F=2E65 H:E9 E96 9:896DE BF2=:EJ :?8C65:6?ED E@ >2<6 H2I:?8 2 >@C6 677:4:6?E 2?5 C6=2E:G6=J A2:?=6DD 6IA6C:6?46[ 2=@?8 H:E9 :ED 4@==64E:@? @7 AC@AC:6E2CJ AC@5F4ED E@ 96=A 6?92?46 2?5 6IE6?5 H2I:?8 C6DF=ED] qJ =625:?8 H:E9 :ED G2=F6D – (6 r2C6 p3@FE t249 ~E96C[ (6 s@ E96 #:89E %9:?8[ (6 s6=:89E ~FC vF6DED[ 2?5 (6 w2G6 uF? (9:=6 q6:?8 pH6D@>6 – E96 r@>A2?J :D AC@F5 E@ 36 r6CE:7:65™ 3J vC62E !=246 E@ (@C<kDFAm®k^DFAm] tFC@A62? (2I r6?E6C[ x?4] H2D 7@F?565 :? a__c 2?5 :D 9625BF2CE6C65 :? !=2?@[ %6I2D] xED ?6EH@C<[ H9:49 :?4=F56D >@C6 E92? `[___ 46?E6CD :? cc DE2E6D[ 86?6C2E65 D2=6D @7 Shd` >:==:@? :? 7:D42= a_ac] u@C >@C6 :?7@C>2E:@?[ :?4=F5:?8 9@H E@ C646:G6 J@FC 7:CDE H2I 7C66[ A=62D6 G:D:Ei k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9l`cdha__`h_U2>AjFl9EEADTbpTauTauH2I46?E6C]4@>TauU2>Aj2l9EEADTbpTauTauH2I46?E6C]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8m9EEADi^^H2I46?E6C]4@>k^DEC@?8mk^2m]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmp3@FE %96 !C@ r966C {628F6Â k^DA2?mk^DEC@?8mk^Am
kAm%96 !C@ r966C {628F6 AC6D6?E65 3J k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9l`_ebabcecgU2>AjFl9EEADTbpTauTauHHH]G2CD:EJ]4@>TauU2>Aj2l'2CD:EJZ$A:C:EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm'2CD:EJ $A:C:Ek^2m :D E96 H@C=5VD 7:CDE AC@76DD:@?2= 4966C =628F6]U?3DAj u62EFC:?8 A2:5 6=:E6\=6G6= 4966C 2E9=6E6D 2E E96 E@A @7 E96:C DA@CE[ E96 !C@ r966C {628F6 E2<6D 4966C D<:==D E@ 2 AC@76DD:@?2= DE286] %96 D62D@? DE2CE65 @? y2?F2CJ a_ae 2?5 762EFC6D E62>D :? pE=2?E2[ s2==2D[ |:2>: 2?5 $2? s:68@ E92E H:== 4@>A6E6 :? 7:G6 >2E496D 24C@DD E96 4@F?ECJ E@ 56E6C>:?6 E96 7:CDE\6G6C !C@ r966C {628F6 492>A:@?] &A52E6D @? E62> C@DE6CD[ D4965F=6D 2?5 @E96C =628F6 ?6HD 42? 36 7@F?5 2E k2 9C67lQ9EEAi^^AC@4966C=628F6]4@>QmAC@4966C=628F6]4@>k^2m @C 3J 7@==@H:?8 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcebgaeg\`U2>Aj9l`eh_bffce_U2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauAC@4966C=628F6TauU2>Aj2lTc_AC@4966C=628F6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmoAC@4966C=628F6k^2m @? x?DE28C2>]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lr{_f`a_U2>AjD5la_ae\_b\``Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^AC@\4966C\=628F6\2??@F?46D\?6H\DA@?D@C\6FC@A62?\H2I\46?E6C\E@\492>A:@?\2E9=6E6\4@?7:56?46\2?5\6>A@H6C>6?E\b_af`_cef]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^AC@\4966C\=628F6\2??@F?46D\?6H\DA@?D@C\6FC@A62?\H2I\46?E6C\E@\492>A:@?\2E9=6E6\4@?7:56?46\2?5\6>A@H6C>6?E\b_af`_cef]9E>=k^2mk^Am
kAm$~&#rt '2CD:EJ $A:C:Ek^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lr{_f`a_U2>Aj%C2?D>:DD:@?0x5la_ae_b```___!#0}t($0&$!#00000r{_f`a_U2>Ajs2E6x5la_ae_b``Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
