MEMPHIS, Tenn., March 11, 2026 /PRNewswire/ -- The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center as the Official Wax Partner of its inaugural season, featuring them at league events, digital platforms, and fan activations. This new sponsorship combines European Wax Center's long‑standing focus on confidence, empowerment, and helping individuals feel their best with the Pro Cheer League's desire to help athletes, families, and cheer fans show up confident and ready for the spotlight.
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