Immersive fan experiences, exclusive retail, and high-energy events bring soccer excitement to Simon destinations nationwide
INDIANAPOLIS, May 28, 2026 /PRNewswire/ -- SimonĀ®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations, is teaming up with adidasĀ® to bring soccer fan experiences and programming to select Simon destinations this summer.
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