-TCL inspira a toda Italia con una campaña OOH y activaciones de marca con temática de los Juegos Olímpicos de Invierno
MILAN, 6 de marzo de 2026 /PRNewswire/ -- TCL, socio olímpico y paralímpico mundial, ha lanzado una campaña OOH a gran escala en Milán para celebrar los Juegos Olímpicos de Invierno Milano Cortina 2026. Con publicidad en más de 30 lugares de alto tráfico y cientos de ubicaciones en todo Milán y los aeropuertos de los alrededores, la campaña se desarrollará durante todo el período de los Juegos Olímpicos de Invierno, y algunas ubicaciones seleccionadas continuarán hasta finales de marzo, después de que concluyan los Juegos Paralímpicos.
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